Ritson and Sharp locked horns over some of marketing’s thorniest issues, such as science, creativity and targeting – but found common ground rejecting marketers’ feelings of shame about their profession.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
British companies often struggle to scale abroad but ‘marketing intelligence’ firm MiQ is doing just that, using insights from digital campaign data to put marketing at the heart of brands’ strategies.
Coca-Cola is shifting focus away from M&A and small innovations, and prioritising ecommerce as it looks to seek out opportunities despite Covid-19.
To be effective, landing pages need to combine usability, accessibility and persuasiveness in order to improve the user experience and increase conversion rates.
The app, which started out as a tool to help employees better understand beer, aims to educate the public that beer is not “simple”.
There are positive signs that companies are taking the importance of increasing diversity at the most senior levels of leadership more seriously.