Marketoonist on focus groups
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Marketoonist on agile marketing
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on marketing planning
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on first-party data
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Greenpeace puts pressure on Dove as Unilever admits sustainability work ‘far from over’
Molly InnesThe campaign group’s latest film subverts Unilever’s marketing by taking aim at Dove’s Real Beauty campaign on its 20th anniversary.
Dunelm praises ‘broad value proposition’ as customer numbers rise
Niamh CarrollThe homeware retailer has driven more small-ticket purchases this year, as it increased volume sales by 6.2% and sales value by 4.1%.
There’s no such thing as ‘performance branding’ marketing
Mark RitsonBrand marketing drives sales but performance doesn’t build brand. Most marketers should separate the two, or they’ll risk under-investing in long-term growth.
Marketers are the architects of creativity, not bystanders
Andrew GeogheganMarketers shouldn’t leave creativity to their agencies, but use customer insight and business objectives to create a long-term vision with clear direction.