Marketoonist on Generation Alpha
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Marketoonist on omnichannel customer engagement
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on customer empathy
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on QR codes in customer service
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing trade bodies raise concern over ‘daunting’ GDPR replacement plan
Niamh CarrollThe government’s plan to replace GDPR with an entirely new data privacy regime could create more problems for brands than solutions, the marketing industry warns.
Tesco banks on convenience and range to fend off discounters
Michaela JeffersonRetail like-for-like sales increased 3.2% over the first half of Tesco’s fiscal year. However, with inflation driving up business costs, adjusted operating profit was down 10% to £1.25bn.
‘It is relentless’: Marketing leaders on managing perennial uncertainty
Matthew ValentineWith uncertainty now a hallmark of modern business, a selection of Marketing Week’s Top 100 most effective marketers discuss how they lead in a world where all bets are off.
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In the battle between salience and differentiation, Bothism wins
Mark RitsonMarketers debate over salience and differentiation like they are mutually exclusive, when the evidence shows both in combination will deliver the best results.
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