Marketoonist on generational marketing
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
See more of the Marketoonist here
To mark the 20th anniversary of the ‘Holidays are Coming’ ad, Coca-Cola is relaunching its Christmas truck tour, offering customers the chance to snap a selfie in front of the vehicle as it mixes social media with experiential.
From the BBC to Ikea and Heinz, the Marketing Week team chooses the first set of eight campaigns that make up our best marketing of 2020.
Nike’s famous “Just Do It” strapline has been at the centre of many iconic adverts over the years as the brand has gone on to be revered as one of the most innovative advertisers in the industry. As the company celebrates the 25th anniversary of its famous slogan, Marketing Week picks out ten of the most memorable ads it has graced during that time.
Naomi Walkland joins online car marketplace Motorway from Bumble where she spent nearly six years.
Michael Inpong joins Valeo UK, which owns well-known confectionary brands including Fox’s and Refreshers, in the newly created chief marketing officer role.
Realising its old ways of working were no longer fit for purpose, the smoothie maker appointed its first marketing excellence lead three years ago to drive consistency.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.