Marketoonist on generic advertising ‘in these uncertain times’
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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All the generic coronavirus ads are a waste of time and budget
Mark RitsonThere’s probably no reason to ditch your old creative because of coronavirus, but if you do, your new ad needs to be distinctive and avoid the bland clichés brands are currently churning out.
Just 7% of brands ‘seize the opportunity’ to invest more in marketing during Covid-19
Sarah VizardThe vast majority of marketers are cutting or maintaining their marketing budgets, saying that while finance teams understand the rationale behind investing in media during the coronavirus pandemic, they simply don’t have the money to do so.
Inflation is falling but do marketers have cause for optimism?
Rachel LawlerInflation in the UK fell to 8.7% in April, but this is unlikely to translate to confident consumers or companies just yet.
‘We had been playing it too safe’: Morrisons CMO on its brand revamp
Niamh CarrollMorrisons is hoping that being ‘bolder’ about what makes its brand distinctive will drive customer into store, with top marketer Rachel Eyre admitting the supermarket had been “playing it too safe”.
From M&S’s turnaround to the reframing of Peloton: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the BBC’s brand plans to Oatly’s positioning, it’s been a busy week. Here is my take.
Fake ads are on the rise – good or bad, brands need to call it out
Rory McEnteeThe line between real ads and copycats is being deliberately blurred, argues Gymbox’s brand and marketing director Rory McEntee.