Marketoonist on generic advertising ‘in these uncertain times’
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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All the generic coronavirus ads are a waste of time and budget
Mark RitsonThere’s probably no reason to ditch your old creative because of coronavirus, but if you do, your new ad needs to be distinctive and avoid the bland clichés brands are currently churning out.
Just 7% of brands ‘seize the opportunity’ to invest more in marketing during Covid-19
Sarah VizardThe vast majority of marketers are cutting or maintaining their marketing budgets, saying that while finance teams understand the rationale behind investing in media during the coronavirus pandemic, they simply don’t have the money to do so.
How the UK’s ad watchdog is using AI and data science to have more impact
Ellen HammettThe Advertising Standards Authority is hoping to have an in-house data science team in place by the end of the year to help it regulate online ads more effectively and efficiently.
Intelligent technology is the future of marketing
Marketing Week PartnerTechnology that liberates marketers is crucial to our industry’s future, as we navigate around siloed departments and dispersed teams but still look to create joined-up, highly personalised campaigns that build brand equity and deliver ROI.
Just Eat’s CMO on her mission to bring light relief to lockdown life
Molly FlemingFrom reading the mood of the nation to better understanding the challenges faced by her own team, Just Eat’s Susan O’Brien is on a mission to bring a sense of light relief to life in Covid-19 lockdown.
Marketoonist on why TikTok is not a good fit for every brand
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here