Marketoonist on having too many cooks in the creative review
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
McDonald’s names Zoopla’s Gareth Helm as UK CMO
Molly FlemingHelm, who has previously held marketing director roles at Nestlé, Mars, Innocent and MoneySuperMarket.com, replaces Emily Somers who left the business last year.
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Gillette brand takes a hit as ‘#metoo’ ad backfires
Sarah VizardThe P&G-owned brand has seen consumer perceptions in the UK plummet in the wake of the ad, which has been both criticised and applauded for its attempt to tackle toxic masculinity.
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Ad land’s obsession with youth will come at a cost
Ryan WallmanDiscrimination against experienced older employees in ad land leads to missed opportunities and lost revenue. It’s high time the industry adopts a more mature approach.
Coco-Cola CEO praises ‘consumer-centric’ innovation as Coke brand grows
Molly FlemingCoca-Cola praises marketing investment for helping to shift consumer mindsets about the soft drink company and its namesake brand.
Why marketers need to get better at marketing marketing
Sarah VizardReports are constantly suggesting the CMO role is obsolete, but top marketers from RBS, Tesco, Birds Eye and Salesforce disagree, saying when “marketers deliver, there is no problem”.
What brands can learn from Skoda and Japanese rugby
Harry LangJapan’s rugby team might appear to have few links to Skoda, but both have excelled against expectation using a challenger mindset, which others can emulate.
Adidas, F&F, Bellwether: 5 things that mattered this week and why
Marketing Week ReportersThe strategies for success behind the best global brands Interbrand marked the 20th anniversary of its annual Best Global Brands valuation report by comparing the current top 10 with their first rundown from two decades ago. No surprise that big tech dominates this year’s list (Apple, Google, Amazon and Microsoft hogging the top four, in […]