Marketoonist on having too many cooks in the creative review
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
McDonald’s names Zoopla’s Gareth Helm as UK CMO
Molly FlemingHelm, who has previously held marketing director roles at Nestlé, Mars, Innocent and MoneySuperMarket.com, replaces Emily Somers who left the business last year.
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Gillette brand takes a hit as ‘#metoo’ ad backfires
Sarah VizardThe P&G-owned brand has seen consumer perceptions in the UK plummet in the wake of the ad, which has been both criticised and applauded for its attempt to tackle toxic masculinity.
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Ad land’s obsession with youth will come at a cost
Ryan WallmanDiscrimination against experienced older employees in ad land leads to missed opportunities and lost revenue. It’s high time the industry adopts a more mature approach.
The rise of buy now, pay later and sorting out the ‘messy middle’: Your Marketing Week
Sarah VizardRussell is away so it’s my turn once again to offer a view on the week’s biggest stories. From the rise of ‘buy now, pay later’ brands to NatWest trying to sort out its “messy middle”, it’s been a busy week. Here’s my take.
Coca-Cola, tech giants, Christmas ad spend: 5 things that mattered this week and why
Marketing Week ReportersFrom Coca-Cola’s move into hard seltzer to NatWest’s ‘messy middle’ problem here’s everything you need to know this week.
How Tesco used social media to drive emotional resonance
Matthew ValentineTesco achieved consumer engagement and sales uplift by putting an emotional spin on a price-driven campaign
NatWest’s new CMO on purpose, leadership and making banking more human
Sarah VizardIn her first interview since taking on the top marketing job two months ago, Margaret Jobling says she is focused on bringing the company’s purpose to life while finding ways to improve the customer experience and marketing effectiveness.