Marketoonist on having too many cooks in the creative review
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
McDonald’s names Zoopla’s Gareth Helm as UK CMO
Molly FlemingHelm, who has previously held marketing director roles at Nestlé, Mars, Innocent and MoneySuperMarket.com, replaces Emily Somers who left the business last year.
7 Comments
Gillette brand takes a hit as ‘#metoo’ ad backfires
Sarah VizardThe P&G-owned brand has seen consumer perceptions in the UK plummet in the wake of the ad, which has been both criticised and applauded for its attempt to tackle toxic masculinity.
3 Comments
Ad land’s obsession with youth will come at a cost
Ryan WallmanDiscrimination against experienced older employees in ad land leads to missed opportunities and lost revenue. It’s high time the industry adopts a more mature approach.
Marketing job prospects fall to lowest level yet as budgets face freeze
Sarah VizardA net balance of just 1.4% of companies expect to hire over the next three months as economic and political uncertainty bites.
Marketing budgets cut for first time in seven years as brand building takes a hit
Sarah VizardUncertainty about Brexit and its impact on the economy has forced companies to pull back on marketing spend and shift money into digital in search of cost efficiencies.
Relevancy and responsiveness: The secrets to successful brand growth
Matt BarkerMaintaining relevance and responding rapidly to consumer demand has helped Microsoft, Coca-Cola, McDonald’s and Disney retain their spot in Interbrand’s top 10 after 20 years.
Former Centaur boss Andria Vidler named Tag EMEA CEO
Marketing Week ReportersFormer EMI CEO and BBC marketer will join marketing production services provider in January.