Marketoonist on holiday deal creep
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Black Friday, data privacy, tackling environmental impacts: 5 killer stats to start your week
Torera GeorgeWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
The backlash against Black Friday should work in retailers’ favour
Sarah VizardConsumers are increasingly pushing back against the rampant consumerism that Black Friday promotes, which can only be a good thing for retailers and the planet.
Sainsbury’s CEO says Black Friday has ‘got carried away with itself’ as sales struggle
Ellen HammettLike-for-like sales at Sainsbury’s and Argos were down 1.1% in the third quarter as a decision to offer less promotions around Black Friday, as well as “cautious” consumer spending, hit results.
WhatsApp looks to calm privacy fears with first international campaign
Manny PhamWhatsApp is aiming to highlight the fact it holds user privacy in high regards and show how its service actually works as it launches its first global campaign.
April’s most effective ad revealed: Walkers ‘CrispIN or CrispOUT’
Michaela JeffersonWalkers is behind April’s most effective ad campaign, winning over the public by tapping into “unspoken behaviour” and scoring high on both long and short-term effectiveness measures, according to The Works study.
Getting back to basics and being customer centric: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From underlining the need to maximise opportunity by generating demand to realising you are not the customer, it’s been a busy week. Here is my take.
Personalisation in ecommerce: A beginner’s guide
Econsultancy TeamFrom the challenges of personalisation and the data needed to ensure it is effective, to best practice examples and how to measure success, this guide offers an overview of everything brands need to consider when it comes to ecommerce personalisation.
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