Marketoonist on holiday deal creep
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Black Friday, data privacy, tackling environmental impacts: 5 killer stats to start your week
Torera GeorgeWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
The backlash against Black Friday should work in retailers’ favour
Sarah VizardConsumers are increasingly pushing back against the rampant consumerism that Black Friday promotes, which can only be a good thing for retailers and the planet.
Sainsbury’s CEO says Black Friday has ‘got carried away with itself’ as sales struggle
Ellen HammettLike-for-like sales at Sainsbury’s and Argos were down 1.1% in the third quarter as a decision to offer less promotions around Black Friday, as well as “cautious” consumer spending, hit results.
Unilever, KFC, Tesco: 5 things that mattered this week and why
Sarah VizardFrom Unilever finally appointing a new marketing boss to KFC’s ban for its ‘What the cluck’ ad and the brands promoting disabled workers, catch up on all the major marketing news from the past week.
2019 year in review: It’s been a bad year for…
Marketing Week ReportersFrom the rise of anti-advertising advertising, courtesy of Oasis and BrewDog, to the crumbling casual dining market and WeWork’s failed IPO, 2019 has not been a good year for everyone in the marketing world.
What is customer success and how does it differ from customer experience?
Rebecca SentanceDuring the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.
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Vote for your campaign of 2019: Round 1
Marketing Week ReportersWe’ve shortlisted 16 campaigns but now we want our readers to pick the best marketing campaign of 2019.
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