Marketoonist on holiday deal creep
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Black Friday, data privacy, tackling environmental impacts: 5 killer stats to start your week
Torera GeorgeWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
The backlash against Black Friday should work in retailers’ favour
Sarah VizardConsumers are increasingly pushing back against the rampant consumerism that Black Friday promotes, which can only be a good thing for retailers and the planet.
Sainsbury’s CEO says Black Friday has ‘got carried away with itself’ as sales struggle
Ellen HammettLike-for-like sales at Sainsbury’s and Argos were down 1.1% in the third quarter as a decision to offer less promotions around Black Friday, as well as “cautious” consumer spending, hit results.
Pricing strategy and building to an IPO: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
Brands’ hiring intentions remain ‘strong’ but begin to soften
Michaela JeffersonWhile more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Volvo on using its ‘creative superpowers’ to attract next generation drivers
Matthew ValentineTargeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
Confidence takes a knock as consumers brace for cost of living squeeze
Lucy TesserasRising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.
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