We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Consumers are increasingly pushing back against the rampant consumerism that Black Friday promotes, which can only be a good thing for retailers and the planet.
Like-for-like sales at Sainsbury’s and Argos were down 1.1% in the third quarter as a decision to offer less promotions around Black Friday, as well as “cautious” consumer spending, hit results.
From Unilever finally appointing a new marketing boss to KFC’s ban for its ‘What the cluck’ ad and the brands promoting disabled workers, catch up on all the major marketing news from the past week.
From the rise of anti-advertising advertising, courtesy of Oasis and BrewDog, to the crumbling casual dining market and WeWork’s failed IPO, 2019 has not been a good year for everyone in the marketing world.
During the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.
We’ve shortlisted 16 campaigns but now we want our readers to pick the best marketing campaign of 2019.