As purpose is put to the test in the midst of the global Covid-19 pandemic, which brands are stepping up and which are missing the mark?
With the present so worrying and the future unknown, Marketing Week will be here to help you guide through the coming weeks and months by sharing news, insights and your stories.
Where possible, marketers should take a leaf out of the betting industry’s book, taking advantage of new virtual events and online markets, as coronavirus lays waste to business as usual.
In the finance world, creating value means generating cash flows that exceed the cost of capital, so this is how marketers need to frame their internal communications.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Attracted by the chance to tackle a “thorny consumer issue”, former DFS CMO Toni Wood has swapped sofas for the startup world as she looks to inject some brand building expertise into ecommerce site Ufurnish.
This week it is my turn to offer a view on our key stories and what they mean for you and the industry. From going beyond the hype to analyse the potential for ‘share of search’, to lessons on keeping strategy alive, it’s been a busy week on marketingweek.com. Here is my take.