As purpose is put to the test in the midst of the global Covid-19 pandemic, which brands are stepping up and which are missing the mark?
With the present so worrying and the future unknown, Marketing Week will be here to help you guide through the coming weeks and months by sharing news, insights and your stories.
Where possible, marketers should take a leaf out of the betting industry’s book, taking advantage of new virtual events and online markets, as coronavirus lays waste to business as usual.
Before the coronavirus pandemic struck, the majority of the British public couldn’t name NHS Charities Together, but with its Covid-19 appeal having raised £130m the new challenge is dealing with the attention and maintaining engagement.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Peter Field and Les Binet have shown us a model for how short- and long-term marketing work together but the reality is achieving this in practice is hard.
With brands increasingly looking to do more with less in the Covid-19 era, is the age of the old school one-stop-shop agency coming to an end?