Marketoonist on influencer marketing
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Millennial travel brand Day 8 on the end of the influencer and rise of community
Molly FlemingDay 8 is cutting the use of large-scale influencers as it looks to harness its own holiday-makers and build a community that will appeal to the younger generation.
The three Ts and three Rs: How General Mills invests in influencer marketing
Molly FlemingGeneral Mills is putting influencer marketing at the heart of its new organic business but it has strict criteria about when to invest revolving around the three Ts and three Rs.
The pros and cons of hitching your brand to a celebrity influencer
Harry LangWorking with celebrities comes with risks and rewards, but self-made social media influencers offer an affordable route to fame for canny marketers.
Why viral sensation Little Moons ‘backs impact over efficiency’
Charlotte RogersMochi ice cream brand Little Moons may have taken its marketing strategy to the next level since it went viral on TikTok earlier this year, but that does not mean the business is “walking away from digital”.
Marketing Room 101: It’s time to ban free pitches, hyper targeting and meaningless content
Lucy TesserasSir John Hegarty, Jan Gooding and Reach’s Andrew Tenzer have made their cases for the marketing buzzwords, theories and jargon that must be banished from marketing.
P&G vows to increase digital marketing spend amid growing cost pressures
Manny PhamP&G spent $130m (£94m) on marketing over the first quarter of its financial year, while also reporting a 5% boost in net sales to $20.3bn (£14.6bn).
Marketoonist on types of creative brief
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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