Marketoonist on influencer marketing
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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Brands to increase spend on influencer marketing despite fraud concerns
James LawleyResearch indicates that brands are not put off by influencer fraud and fake followers, and will continue to up investment.
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How ‘influencers’ made my arse a work of art
Mark RitsonInfluencer marketing suffers not just from the problems of fake followers and viewability, but from a lack of credibility, as I proved when I paid influencers to make a picture of my posterior go viral.
Beauty influencers deliver ROI of £8.81, report finds
Molly FlemingBeauty marketers look to ramp up budgets for influencer marketing despite measuring return on investment being one of the biggest challenges.
WhatsApp looks to calm privacy fears with first international campaign
Manny PhamWhatsApp is aiming to highlight the fact it holds user privacy in high regards and show how its service actually works as it launches its first global campaign.
April’s most effective ad revealed: Walkers ‘CrispIN or CrispOUT’
Michaela JeffersonWalkers is behind April’s most effective ad campaign, winning over the public by tapping into “unspoken behaviour” and scoring high on both long and short-term effectiveness measures, according to The Works study.
Getting back to basics and being customer centric: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From underlining the need to maximise opportunity by generating demand to realising you are not the customer, it’s been a busy week. Here is my take.
Personalisation in ecommerce: A beginner’s guide
Econsultancy TeamFrom the challenges of personalisation and the data needed to ensure it is effective, to best practice examples and how to measure success, this guide offers an overview of everything brands need to consider when it comes to ecommerce personalisation.