Marketoonist on influencer marketing
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
1 Comment
Brands to increase spend on influencer marketing despite fraud concerns
James LawleyResearch indicates that brands are not put off by influencer fraud and fake followers, and will continue to up investment.
20 Comments
How ‘influencers’ made my arse a work of art
Mark RitsonInfluencer marketing suffers not just from the problems of fake followers and viewability, but from a lack of credibility, as I proved when I paid influencers to make a picture of my posterior go viral.
Beauty influencers deliver ROI of £8.81, report finds
Molly FlemingBeauty marketers look to ramp up budgets for influencer marketing despite measuring return on investment being one of the biggest challenges.
How the aid sector plans to reverse a ‘cataclysmic’ drop in support
Michaela JeffersonThe UK’s international aid organisations are launching a joint campaign for the first time, aimed at rebuilding the prospects of the entire category.
Pricing strategy and building to an IPO: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
Brands’ hiring intentions remain ‘strong’ but begin to soften
Michaela JeffersonWhile more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Volvo on using its ‘creative superpowers’ to attract next generation drivers
Matthew ValentineTargeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.