From retail giants to the smaller players, Pinterest can be a haven for brands wanting to exploit its ‘visual discovery element’ but it must fend off other platforms looking to take a slice of the crowded digital ad market.
The fact consumers have fallen back in love with gin shows categories can evolve quickly, but it’s important to understand and respond to emerging trends as well as what people are interested in right now.
Having initially gone on a year-long sabbatical, Hugh Pile has now made the decision to take on a permanent role with his family’s business Blue Skies Holdings as it transitions to become a consumer-facing brand.
From nurturing a fierce curiosity in customer behaviour, to becoming more agile and honing their digital skills, marketers must be prepared to upskill if they want to futureproof their careers in 2021 and beyond.
We may be in the middle of a third lockdown, which has undoubtedly set back the job market once more, but make sure you’re ready and well placed for future opportunities as they will arise.
Mark Ritson, Helen Edwards and CMOs from Nationwide and KFC confirmed for a new March event called The Bottom Line that will deliver insight into what marketers should spend their time and money on.
Former Costa Coffee CMO Sarah Barron has been appointed to lead the restructured team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.