From retail giants to the smaller players, Pinterest can be a haven for brands wanting to exploit its ‘visual discovery element’ but it must fend off other platforms looking to take a slice of the crowded digital ad market.
The fact consumers have fallen back in love with gin shows categories can evolve quickly, but it’s important to understand and respond to emerging trends as well as what people are interested in right now.
Having initially gone on a year-long sabbatical, Hugh Pile has now made the decision to take on a permanent role with his family’s business Blue Skies Holdings as it transitions to become a consumer-facing brand.
Louise Maugest will lead UK marketing operations, replacing Kris Robbens who takes on a global role as senior director of brand strategy at the soft drink giant.
The Global Alliance for Responsible Media’s new report into digital brand safety performance is a “notable milestone” for the industry, says Isabel Massey, but that does not mean marketers can rest on their laurels.
In an age of image fatigue, audio is fast becoming a favoured medium for brands looking to up the emotional engagement.
Marketers are less advanced on sustainability than their businesses as a whole, so with the backing of brands including Diageo, Mastercard, Tesco and Unilever, the WFA has launched Planet Pledge to help bridge the gap.