Marketoonist on innovation myopia
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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Camelot targets millennials with new game it hopes will ‘unlock’ a different part of people’s brains
Charlotte RogersTargeted at the experience hungry millennial market, Camelot believes the Set for Life game will take players to an “emotionally different place”.
How Clinique deciphered the in-store impact of video ads
Lucy FisherClinique didn’t know the offline effect of its Facebook video ads until it undertook a landmark six-month study to demonstrate their impact on metrics including in-store sales and product consideration.
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For the first time big tech faces a credible threat of breakup
Mark RitsonIf Elizabeth Warren or another Democrat wins the White House, Facebook, Google and Amazon may finally realise they can’t hang on to their dominant positions forever.
Not On The High Street’s marketing boss on seizing the moment after lockdown boom
Charlotte RogersDuring lockdown, Not On The High Street returned to TV advertising, grew its customer base by thousands and is in a position to recruit. Now marketing boss Ella d’Amato is on a mission to ensure this success is sustained.
This Much I Learned with Emma Harris about setting career outcomes
Russell ParsonsIn the fifth episode of Marketing Week’s new podcast series, former Eurostar marketer and marketing coach and mentor Emma Harris discusses confidence, positive thinking and setting career outcomes.
Boots and John Lewis marketing jobs at risk amid store closures and restructures
Sarah VizardJohn Lewis and Boots have become the latest high street brands to announce store closures and job losses as the retail sector struggles with the economic fallout from coronavirus.
Will brands boycotting social media be less effective?
Grace KiteThe brand boycott is about more than media effectiveness, but it is a good opportunity for marketers to work if they should be in the ‘love it’ or ‘hate it’ camp on social media.