Marketoonist on innovation myopia
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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Camelot targets millennials with new game it hopes will ‘unlock’ a different part of people’s brains
Charlotte RogersTargeted at the experience hungry millennial market, Camelot believes the Set for Life game will take players to an “emotionally different place”.
How Clinique deciphered the in-store impact of video ads
Lucy FisherClinique didn’t know the offline effect of its Facebook video ads until it undertook a landmark six-month study to demonstrate their impact on metrics including in-store sales and product consideration.
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For the first time big tech faces a credible threat of breakup
Mark RitsonIf Elizabeth Warren or another Democrat wins the White House, Facebook, Google and Amazon may finally realise they can’t hang on to their dominant positions forever.
Nestlé Purina: Culture change is the major challenge in our effectiveness journey
Michaela JeffersonEmbedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
Measuring purpose and repositioning B2B marketing: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
The brand purpose debate: Is the pendulum swinging ‘too hard’?
Michaela JeffersonPeople tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week Top 100 2021: The top marketers in financial services
Marketing Week ReportersMarketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.