Marketoonist on innovation
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Coca-Cola CEO praises ‘consumer-centric’ innovation as Coke brand grows
Molly FlemingCoca-Cola praises marketing investment for helping to shift consumer mindsets about the soft drink company and its namesake brand.
Alexa, are marketers obsessed with innovation?
Ben DavisMany marketers are wasting valuable time and resources optimising for voice when there are much more strategic challenges that need dealing with first.
Digital trends: The ever-changing martech landscape and horizontal innovation
Neil PerkinFrom the latest thinking on the martech landscape and the rise of brands looking to innovate horizontally to the changing face of retail and the real impact of 5G, the Digital Shift webinar from Econsultancy covers all the hottest topics in digital marketing.
Is Covid-19 giving brands a new perspective on Brexit?
Matthew ValentineCovid-19 may have put Brexit strategy on the backburner, but has the existential threat posed by the pandemic recalibrated how brands view Britain’s exit from the EU?
Facebook promotes from within as it names Alex Schultz CMO
Matt BarkerSchultz comes in as CMO at a pivotal point for Facebook as it faces a difficult period with the upcoming US election.
CX50 2020: What the pandemic has taught brands about customer experience
Morag Cuddeford-JonesIn our final article highlighting the work and views of this year’s CX50 list, executives explain how brands can take learnings from the pandemic to build on their customer experience.
Marketoonist on flipping the script
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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