Coca-Cola praises marketing investment for helping to shift consumer mindsets about the soft drink company and its namesake brand.
Many marketers are wasting valuable time and resources optimising for voice when there are much more strategic challenges that need dealing with first.
From the latest thinking on the martech landscape and the rise of brands looking to innovate horizontally to the changing face of retail and the real impact of 5G, the Digital Shift webinar from Econsultancy covers all the hottest topics in digital marketing.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Too many brands are focused on diversity when what they should be doing is creating inclusive workplace cultures.
The move towards a cookie-less internet and the threat of tighter regulation means marketers need to urgently rethink how they target people online.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.