Marketoonist on innovation
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Coca-Cola CEO praises ‘consumer-centric’ innovation as Coke brand grows
Molly FlemingCoca-Cola praises marketing investment for helping to shift consumer mindsets about the soft drink company and its namesake brand.
Alexa, are marketers obsessed with innovation?
Ben DavisMany marketers are wasting valuable time and resources optimising for voice when there are much more strategic challenges that need dealing with first.
Digital trends: The ever-changing martech landscape and horizontal innovation
Neil PerkinFrom the latest thinking on the martech landscape and the rise of brands looking to innovate horizontally to the changing face of retail and the real impact of 5G, the Digital Shift webinar from Econsultancy covers all the hottest topics in digital marketing.
Omnichannel retail isn’t new, but balancing channels is more important than ever
Ben DavisEven before the rise of ecommerce, customers could reserve stock in one store at the till of another. Now the key to retail success is making it easy to access the right channel at the right time – and having a product worth buying.
Heineken: Beer brands have missed an opportunity to innovate around flavour
Manny PhamHeineken’s beer director talks to Marketing Week about the trends the industry needs to pay closer attention to if it is to drive future growth, as he reflects on the launch of Birra Moretti’s first global campaign.
Aviva restructures marketing with introduction of chief customer role
Michaela JeffersonAviva says marketing will play a “crucial role” as it looks to drive future growth, with the newly-created chief customer and marketing role designed to help it achieve those ambitions.
JD Sports praises ‘deep bond’ with customers following successful ecommerce transition
Michaela JeffersonThe sportswear retailer retained the majority of its revenues after moving consumers online during last year’s Covid-19 lockdowns, but physical retail remains a key component of its long-term plans.
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