Marketoonist on innovation
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Coca-Cola CEO praises ‘consumer-centric’ innovation as Coke brand grows
Molly FlemingCoca-Cola praises marketing investment for helping to shift consumer mindsets about the soft drink company and its namesake brand.
Alexa, are marketers obsessed with innovation?
Ben DavisMany marketers are wasting valuable time and resources optimising for voice when there are much more strategic challenges that need dealing with first.
Digital trends: The ever-changing martech landscape and horizontal innovation
Neil PerkinFrom the latest thinking on the martech landscape and the rise of brands looking to innovate horizontally to the changing face of retail and the real impact of 5G, the Digital Shift webinar from Econsultancy covers all the hottest topics in digital marketing.
Kellogg’s: FMCG brands make mistakes when they just check the digital box
Molly FlemingKellogg’s is building a hybrid customer strategy that builds on its legacy while making it fit for the digital landscape.
Digital roles, job prospects, consumer trust: 5 killer stats to start your week
Torera GeorgeWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Airbnb inks first major global sponsorship with Olympics deal
Molly FlemingAirbnb is promising to make the Olympics the “most inclusive, accessible and sustainable yet” as part of a nine-year deal that aims to boost its reputation before going public.
McDonald’s celebrates the power of imagination in Christmas ad
Molly FlemingMcDonald’s is building on its previous festive campaigns to once again get the nation ‘Reindeer Ready’.
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