Marketoonist on KPI overload
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Brands and media agencies need to share key information, increase collaboration and balance hard commercial goals with softer brand metrics, as new research reveals discrepancies between the KPIs used by both parties.
Mars is tackling climate change through a three-pronged strategy that will target its consumers, suppliers and its own operations.
It’s rare for companies to publish key performance indicators relating to their marketing – probably because there’s not much point
If authenticity comes from within, marketers should free themselves from expectations and identify the difference between competencies and skills.
Having created a new category, functional juice shot brand Moju, first had to educate consumers about the product before turning its attention to brand.
While changing jobs frequently may be good for career development, what are the unintended consequences for brand building?
From the persistent data skills gap to rampant restructuring, the Marketing Week Career & Salary Survey reveals how teams are evolving in 2024.