Marketoonist on KPI overload
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Bridging the gap: The stark differences between brand and agency KPIs
Mindi ChahalBrands and media agencies need to share key information, increase collaboration and balance hard commercial goals with softer brand metrics, as new research reveals discrepancies between the KPIs used by both parties.
Why Mars is making sustainability a business KPI
Molly FlemingMars is tackling climate change through a three-pronged strategy that will target its consumers, suppliers and its own operations.
When your KPIs become TMI (that’s ‘too much information’)
Marketing WeekIt’s rare for companies to publish key performance indicators relating to their marketing – probably because there’s not much point
Unravelling Babel’s tongue: AI within transcreation
Rik GrantAI has potential in ad translation, but creative copywriters still beat it at transcreation – adapting messages between languages with the right tone and context.
Representation, collaboration, debt: 5 interesting stats to start your week
Chris SutcliffeFrom a lack of representation in shops and social to the reality of ‘buy now, pay later’ debt, here are the most important stats you need to know this week.
Lidl’s top marketer exits for BP
Josh StephensonClaire Farrant is joining the oil giant after eight years at Lidl.
Dunelm on changing perceptions by ‘shining a light’ on what’s already there
Josh StephensonDunelm’s marketing lead on hoping to alter customer perceptions around the breadth of its range through focusing on what the company already has rather than reinventing the wheel.
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