Marketoonist on why lead nurturing isn’t a numbers game
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Starling Bank on building a sustainable brand amid the fintech hype
Sarah VizardFintech startups have generated a lot of buzz in recent years, but Starling Bank wants to differentiate itself by taking a longer-term approach to growth and brand building.
How Pizza Hut overhauled its media strategy to be more efficient
Molly FlemingPizza Hut believes a focus on attribution and ROI can help to make its marketing more effective as it shifts to digital.
M&S Food on its Christmas campaign: Customers told us they don’t want fairy tales
Matt BarkerM&S Food marketing director Sharry Cramond explains why lessons learned under lockdown influenced this year’s Christmas ads.
UK marketers brace for full force of Brexit
Matt BarkerFew are expecting Brexit to have any positive effect, but marketing functions do at least appear to be afforded greater importance within an organisation and spend is set to increase in 2021.
Marketing teams and Coca-Cola’s redesign: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the impact of Covid on marketing careers to Coca-Cola’s change of heart on packaging, it’s been a busy week. Here is my take.
How brands can use ‘human-centred’ AI to help create business value
MaryLou CostaMany companies are investing in enterprise AI – from AI assistants to predictive analytics and intelligent workflows – to help unify people, process and technology and emerge from the pandemic smarter and more resilient.
Lego and GSK on what it takes to be truly customer centric
Marketing Week ReportersFor consumers to really be at the heart of an organisation, customer centricity can’t just be limited to marketing, according to the global CMOs at Lego and GSK.
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