Marketoonist on lessons from higher education
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Camelot CMO Keith Moor on the power of advertising through a crisis
Charlotte RogersThe National Lottery operator used TV to show the power of its “play and purpose” message amid the coronavirus crisis, although CMO Keith Moor believes consumers have already moved on from the “stark advertising” of lockdown.
Marketoonist on strategic options in a recession
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on the Facebook ad boycott
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Brands in a crisis and thinking long term: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Superdrug’s response to the cost of living crisis to how SMEs tackle long-term brand building, it’s been a busy week. Here is my take.
How M&S plans to become ‘more relevant, more often’
Niamh CarrollM&S Food has a “busy summer” of marketing ahead of it, says marketing director Sharry Cramond, as the grocer doubles down on delivering healthy food at low prices.
Why Superdrug believes it is ‘poised nicely’ to help customers through the cost of living crisis
Michaela JeffersonPrice and promotion will be “key” to Superdrug’s marketing plans over the next year, with a focus on own brand products and improving its loyalty proposition.
Pret’s former marketing boss on the secrets of a growth mindset
Charlotte RogersFrom taking Green & Black’s to a new market after “savage” customer feedback, to the birth of Veggie Pret, Mark Palmer urges marketers to rethink positioning, premiumisation and innovation.
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