Marketoonist on lifestyle brands
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Compare the Market looks to drive longer-term loyalty with Meerkat Meals launch
Ellen HammettThe UK price comparison site describes the reward scheme as a “huge step-change” for the brand as it unveils its first campaign for the new reward scheme.
Marketing Week’s Masters ‘Visionary Marketer of the Year’ shortlist revealed
Marketing Week ReportersThe shortlist for Marketing Week’s Masters awards category Visionary Marketer of the Year, sponsored by MiQ, has been revealed.
Five trends that will change the media landscape in 2018
Leonie RoderickFrom publishers taking on the digital giants to streaming services stealing tactics from traditional broadcasters, Marketing Week predicts the media trends that will take shape this year.
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Praise is the ‘most powerful weapon’ in any leader’s armoury, says Lorraine Heggessey
Lucy TesserasLorraine Heggessey, who has led transformation at high profile media brands including the BBC, says good leadership is built on communication, because there is “no point having the best strategy in the world if nobody knows what it is”.
Purpose could be ‘the death of brands’, warns Byron Sharp
Michaela JeffersonWarning of a ‘cultural cringe’ and sense of insecurity within marketing, Professor Byron Sharp is calling on marketers to stop the self-hatred and have more pride in their profession.
Nationwide’s CMO on why marketers should not let themselves be ‘patronised’
Manny PhamRather than allowing themselves to be pigeonholed as the ‘colouring-in department’, marketers should demonstrate what they deliver for the business, argues Nationwide CMO Sara Bennison.
Eve Sleep CEO: Growth does not come for free
Charlotte RogersAs marketers continue to be charged with driving faster growth on tighter budgets, businesses should not ignore the opportunity cost of failing to invest in their brand, warns Eve Sleep CEO Cheryl Calverley.
Great cartoon. It reminds me of the time a counter clerk in Borough Post Office tried to cross sell a £5 Royal Mint collectable coin to an elderly customer who had come in to buy a £2 TV License Saving Stamp. The resultant 2 word response from the customer was both inevitable and unequivocal !