The UK price comparison site describes the reward scheme as a “huge step-change” for the brand as it unveils its first campaign for the new reward scheme.
The shortlist for Marketing Week’s Masters awards category Visionary Marketer of the Year, sponsored by MiQ, has been revealed.
From publishers taking on the digital giants to streaming services stealing tactics from traditional broadcasters, Marketing Week predicts the media trends that will take shape this year.
Lorraine Heggessey, who has led transformation at high profile media brands including the BBC, says good leadership is built on communication, because there is “no point having the best strategy in the world if nobody knows what it is”.
Warning of a ‘cultural cringe’ and sense of insecurity within marketing, Professor Byron Sharp is calling on marketers to stop the self-hatred and have more pride in their profession.
Rather than allowing themselves to be pigeonholed as the ‘colouring-in department’, marketers should demonstrate what they deliver for the business, argues Nationwide CMO Sara Bennison.
As marketers continue to be charged with driving faster growth on tighter budgets, businesses should not ignore the opportunity cost of failing to invest in their brand, warns Eve Sleep CEO Cheryl Calverley.