The UK price comparison site describes the reward scheme as a “huge step-change” for the brand as it unveils its first campaign for the new reward scheme.
The shortlist for Marketing Week’s Masters awards category Visionary Marketer of the Year, sponsored by MiQ, has been revealed.
From publishers taking on the digital giants to streaming services stealing tactics from traditional broadcasters, Marketing Week predicts the media trends that will take shape this year.
We may be in the middle of a third lockdown, which has undoubtedly set back the job market once more, but make sure you’re ready and well placed for future opportunities as they will arise.
Mark Ritson, Helen Edwards and CMOs from Nationwide and KFC confirmed for a new March event called The Bottom Line that will deliver insight into what marketers should spend their time and money on.
Former Costa Coffee CMO Sarah Barron has been appointed to lead the restructured team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.
Direct-to-consumer brand Thinx challenged people to think differently about menstruation.