Four ways to play a world-class marketing game: read the cover feature here Building a school of marketing excellence: read about how British Gas is rolling out its own Marketing Academy Innovation that focuses on the customer: how Ideal Standard switched from being an engineer-led to a customer-led business The term ‘marketing capabilities’ is one […]
Marketing suffers from a lack of consensus about what’s likely to work and many marketers often kill creative effectiveness by making things more complicated than they need to be.
As another big global business hires a chief growth officer rather than a CMO, will it help to reframe marketing’s role within the wider business or is there a risk of further damaging marketing’s reputation by pitching it as something separate to growth?
Podcast advertising is a growing marketing channel, with demonstrable returns for brands that know how to use it.
After an analysis of emerging sectors and shifting consumer trends, Innocent is branching out into juice shots as it looks to bring some flavour to a burgeoning category.
In a world of social distancing and enforced remote working, brands are finding new opportunities to let creativity flourish.
Giffgaff brought forward the launch of an ad campaign it was planning to run later in the year as it looked to “put something positive out in the world” amid the coronavirus outbreak.