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Just what does marketing capabilities mean?

Josie Allchin

Four ways to play a world-class marketing game: read the cover feature here Building a school of marketing excellence: read about how British Gas is rolling out its own Marketing Academy Innovation that focuses on the customer: how Ideal Standard switched from being an engineer-led to a customer-led business The term ‘marketing capabilities’ is one […]

Knowledge Bank

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  1. Julian Pratt 17 Jul 2019

    Perfect timing! Local team “have produced the worst football shirt in history”

    https://www.givemesport.com/1490395-huddersfield-town-have-produced-the-worst-football-shirt-in-history

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