Marketoonist on machine learning
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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The man behind the Marketoonist on bringing marketers’ bugbears to life
Lucy TesserasAhead of the Marketoonist’s 15th anniversary and his appearance at the Festival of Marketing, we ask Tom Fishburne how his illustrations have documented marketing’s evolution.
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Mark Ritson: Machine learning may be the future but it’s still pretty dumb
Mark RitsonIf machine learning is so clever, why does Spotify recommend such rubbish songs and Amazon suggest the stuff I already own in different colours?
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Rise of the machines: Are robots after your job?
Mindi ChahalShould marketers fear for their jobs or embrace the rise of artificial intelligence and machine learning, so they can adapt now and stay relevant in the future?
‘Brand love’ is banished to Marketing Week’s Room 101
Marketing Week ReportersMarketing Week readers have voted to put long deadlines for TV booking, the phrase ‘we know from research’, and ‘brand love’ into Room 101.
Misunderstanding marketing, inflation, creative talent: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
How beauty marketers can reach ‘confused’ eco-conscious consumers
Megan TatumThe proportion of UK consumers that factor sustainability into their decisions when buying cosmetics and toiletries has never been higher. But, as new research by Teads reveals, major hurdles for marketers remain, from confusion to comparability to relying too heavily on social media to get their message across.
M&S, Disney, Santander: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.