Marketoonist on managing uncertainty
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Asda hires new chief customer officer amid leadership shake-up
Sarah VizardAsda’s former marketing boss Andy Murray is moving back to the US and so the UK grocer has brought in a new chief customer officer as it seeks to “serve our customers and grow our business”.
How empathetic leadership can help marketers regain their influence
Charlotte RogersBeing an empathetic leader, committed to progressing the talent in your team, will go a long way towards helping marketers extend their influence within organisations.
How one business bridged the leadership gap by inviting 12 young marketers to take over for a year
Charlotte RogersEmbracing Scotland’s national year of young people strategy, Visit Scotland invited 12 young marketers to experience their first taste of leadership.
Consumer confidence drops again as ‘world turned upside down’
Matt BarkerDespite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
Marketers on furlough offered ‘golden ticket’ to learning hub
Lucy TesserasThe Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.
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Three axioms and three questions that summarise all of brand strategy
Mark RitsonBrand strategy is not complicated, it’s just the systematic application of the basics all marketers are taught. Here’s a simple way to be sure you’re taking the right steps – in the right order.
How Tesco’s customer focus enabled it to be ‘faster, quicker and sharper’
Marketing Week ReportersThe supermarket’s UK CEO and chief customer officer share how putting consumers at the heart of what it does enabled Tesco to adapt at speed during the pandemic.
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