Marketoonist on managing uncertainty
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Asda hires new chief customer officer amid leadership shake-up
Sarah VizardAsda’s former marketing boss Andy Murray is moving back to the US and so the UK grocer has brought in a new chief customer officer as it seeks to “serve our customers and grow our business”.
How empathetic leadership can help marketers regain their influence
Charlotte RogersBeing an empathetic leader, committed to progressing the talent in your team, will go a long way towards helping marketers extend their influence within organisations.
How one business bridged the leadership gap by inviting 12 young marketers to take over for a year
Charlotte RogersEmbracing Scotland’s national year of young people strategy, Visit Scotland invited 12 young marketers to experience their first taste of leadership.
Direct Line, KFC and Camelot win big at the Marketing Week Masters awards
Marketing Week ReportersCongratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
Consumer confidence ‘derailed’ amid petrol and energy crises
Michaela JeffersonWith Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
Ikea on why agency relationships need consistency to thrive
Matthew ValentineA decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Why marketers should feed consumers’ ‘need for autonomy’
Matthew ValentineAddressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.
Comments