Marketoonist on managing uncertainty
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Asda hires new chief customer officer amid leadership shake-up
Sarah VizardAsda’s former marketing boss Andy Murray is moving back to the US and so the UK grocer has brought in a new chief customer officer as it seeks to “serve our customers and grow our business”.
How empathetic leadership can help marketers regain their influence
Charlotte RogersBeing an empathetic leader, committed to progressing the talent in your team, will go a long way towards helping marketers extend their influence within organisations.
How one business bridged the leadership gap by inviting 12 young marketers to take over for a year
Charlotte RogersEmbracing Scotland’s national year of young people strategy, Visit Scotland invited 12 young marketers to experience their first taste of leadership.
Birds Eye: We have a responsibility to keep advertising
Charlotte RogersAs a “brand of reassurance”, Birds Eye feels a responsibility to stay on air and remain connected to consumers during the coronavirus pandemic.
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The best marketers will be upping, not cutting, their budgets
Mark RitsonIt may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand’s market share if they’re prepared to think long-term.
How to create better job descriptions: A guide for marketers
Econsultancy TeamFrom considering what channel will be most effective for reaching a target audience to writing compelling calls to action, the creation of an effective job description is all too often a marketing challenge.
Marketing Week Masters awards deadline extended
Marketing Week ReportersMore than 60 CMOs and managing directors will judge the annual awards, which celebrate strategic effectiveness across the marketing world.
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