Marketoonist on managing uncertainty
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Asda hires new chief customer officer amid leadership shake-up
Sarah VizardAsda’s former marketing boss Andy Murray is moving back to the US and so the UK grocer has brought in a new chief customer officer as it seeks to “serve our customers and grow our business”.
How empathetic leadership can help marketers regain their influence
Charlotte RogersBeing an empathetic leader, committed to progressing the talent in your team, will go a long way towards helping marketers extend their influence within organisations.
How one business bridged the leadership gap by inviting 12 young marketers to take over for a year
Charlotte RogersEmbracing Scotland’s national year of young people strategy, Visit Scotland invited 12 young marketers to experience their first taste of leadership.
Kimberly-Clark ‘solidifies’ marketing investment as Huggies embarks on a new strategy
Molly FlemingHuggies is launching a two-part strategy to appeal to a wider range of ages and increase penetration, as its owner Kimberly-Clark commits to investing in and growing its brands despite the pandemic.
Agencies, consumer spending, ad spend: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Media opportunities and the toughest job in marketing: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories from this week, offering my view on what they mean for you and the industry. From the travails of the travel industry, to the challenge of maintaining momentum, it’s been a busy week. Here is my take.
Almost half of marketers plan budget cuts in the second half
Sarah VizardDespite lockdowns easing and the threat of the pandemic receding in the UK, at least for now, 30% more marketers are planning to cut their budgets than increase them in the second half of the year.
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