Marketoonist on managing uncertainty
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Asda hires new chief customer officer amid leadership shake-up
Sarah VizardAsda’s former marketing boss Andy Murray is moving back to the US and so the UK grocer has brought in a new chief customer officer as it seeks to “serve our customers and grow our business”.
How empathetic leadership can help marketers regain their influence
Charlotte RogersBeing an empathetic leader, committed to progressing the talent in your team, will go a long way towards helping marketers extend their influence within organisations.
How one business bridged the leadership gap by inviting 12 young marketers to take over for a year
Charlotte RogersEmbracing Scotland’s national year of young people strategy, Visit Scotland invited 12 young marketers to experience their first taste of leadership.
Coca-Cola, Unilever, Premier Foods: 5 things that mattered this week and why
Marketing Week ReportersFrom Unilever increasing investment in digital skills to Coca-Cola streamlining innovation here’s everything you need to know this week.
Embrace the art of improvisational listening
Max DickinsWe spend too little time listening and too much time preparing to speak. By focusing more on others’ words and less on our own response, we can make more progress collaboratively.
Almost half of marketers expect job cuts in the next three months
Molly FlemingWhile job prospects have improved slightly compared to three months ago many more companies are still expected to cut staff than hire.
Sky aims to ‘recapture hearts and minds’ in major ad push
Sarah VizardSky is forgoing its usual product-led approach in a new marketing campaign that aims to build an emotional connection with customers and get people thinking differently about the business.
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