Marketoonist on marketing budget cuts
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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Forget about empathetic emails and start making your brand money
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What makes winning brands grow?
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Marketoonist on decision paralysis
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Coca-Cola, customer journeys, reopening post-lockdown: Your Marketing Week
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How do brands connect with global customers during a shutdown?
Marketing Week PartnerBrands must connect on an emotional level and understand they’re low on consumers’ priority list, which means you need to use the nuances of local languages and cultures.
Coke, AB InBev, British Heart Foundation: 5 things that mattered this week and why
Marketing Week ReportersFrom Coca-Cola laying out its plans for post-lockdown recovery to AB InBev launching an app to educate consumers about the beauty of beer, catch up on all this week’s biggest marketing news.
Recommended reading: Broken retail and transformation without chaos
Matthew ValentineMarketing Week reviews the latest books and articles for marketers.