Marketoonist on marketing budget cuts
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Marketers deal with crises through communications, but it is through product, price and distribution that we can make most difference to customers and keep the economy moving.
From marketing investment to key KPIs, ‘winning’ brands – those that have seen revenue rise – share a number common characteristics when it comes to driving growth.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Home improvement retailer Wickes says it has increased its female customer base by 69% thanks to its “proactive marketing to women”.
If authenticity comes from within, marketers should free themselves from expectations and identify the difference between competencies and skills.
Having created a new category, functional juice shot brand Moju, first had to educate consumers about the product before turning its attention to brand.
While changing jobs frequently may be good for career development, what are the unintended consequences for brand building?