Excelling at customer experience means using the right technology and linking up data effectively across your brand channels, as the members of our CX50 list prove.
CMO Cheryl Calverley eschewed the usual agency model for a more flexible set-up in its first major campaign to bring the Eve brand to life.
The ‘Prius effect’ demonstrates the importance of distinctiveness – products need to fit the narrative of a consumer’s self-image.
Story of my CV: Having carved out a career that specialises in digital and data across sectors as diverse as retail, automotive and travel, Chris Chalmers is clear about the value of variety on the path to becoming marketing director.
We arm marketers with all the numbers they need to tackle the week ahead.
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Effectiveness is a matter of marketing management. A framework is the best way to ensure brands are doing the right thing, not just doing things right.