While brands are less likely to stereotype in their advertising, there is still a way to go when it comes to the representation of women on screen and in print.
Marketing Week reveals the top 10 food and drink marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Covid-19 may have damaged the career prospects of young people leaving education over the past 18 months, but could marketing be emerging as a popular destination for this next wave of talent?
A firm believer that creativity can be taught, Cleese also notes that the people in charge of companies seldom understand the process.
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.