Marketers take a look into the future and predict the key trends that will shape the industry and impact their role in 2019.
In the future, creative ideas will be accompanied by business forecasts, predicts The Leading Edge’s Chris Paxton.
In the next instalment of ‘Digital Decoded’ Marketing Week explores the latest technology that enables marketers to understand real life patterns.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
While more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Targeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
Rising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.