Marketers take a look into the future and predict the key trends that will shape the industry and impact their role in 2019.
In the future, creative ideas will be accompanied by business forecasts, predicts The Leading Edge’s Chris Paxton.
In the next instalment of ‘Digital Decoded’ Marketing Week explores the latest technology that enables marketers to understand real life patterns.
The 200-year-old brand is investing in marketing, restructuring the business and becoming more reactive on social, all in a bid to get people eating fish one more time a week.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Liverpool FC is hoping to retain its strong local identity and build a formidable international fanbase with the roll-out of its subscriber only YouTube channel.
Marketing is infuriatingly hard to articulate, and apt to languish unnoticed and unappreciated by those in harder-edged corporate roles. It can, however, make the difference between a corporation and its brands hobbling along the ground or soaring up into the stratosphere.