Marketoonist on meeting dread
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Making your (power) point
Marketing WeekExperts are split over the value of tools like PowerPoint when making presentations, but whatever benefits they offer, it is still down to the speaker to get the message across. By Richenda Wilson
Time for a team talk
Marketing WeekCompanies wanting to enthuse and imbue their staff with the brand values often turn to formal events. Ian Whiteling looks at how to benefit from an internal conference
Marketing industry the worst at offering training
Sarah VizardCMOs need to take over responsibility for training their marketing teams, according to industry experts, after research finds that the marketing industry is the worst at offering career development.
Sainsbury’s invests in marketing capability and agency relationships as it eyes growth
Molly InnesSainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
What great customer experience looks like in financial services
Marketing Week ReportersThe sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
‘People don’t know who we are’: One banking business on its shift to brand building
Grace GollaschWise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
‘The clock is ticking’: CMOs on the merits of succession planning
Molly InnesSome CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.