Marketoonist on trying to appeal to millennials
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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Mark Ritson: Only crap marketers mistake stereotypes for segments
Mark RitsonThe ASA’s research into harmful gender stereotypes is spot-on, but why do marketers believe lumping millennials together as one makes any more sense?
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Should your brand launch a youth sub-brand?
Leonie RoderickMore companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.
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Behaviour versus demographics: Why the term ‘millennial’ is useless
Jonathan BaconMarketers need to focus more on consumer behaviour rather than segmenting people simply by generation, according to two new studies.
The Marketing Academy reveals its 2021 Scholars
Michaela JeffersonThirty marketers have been selected to take part in this year’s UK Scholarship programme, which aims to prepare emerging leaders to take on senior and board- level roles.
Government accused of chasing ‘cheap headlines’ as junk food ad ban proceeds
Michaela JeffersonThe Government has confirmed that it is moving forward with its proposals for HFSS advertising restrictions, under which Cadbury will be unable to widely advertise its 30% reduced sugar Dairy Milk chocolate.
KFC resurrects ‘finger lickin’ good’ tagline
Matthew ValentineThe famous slogan has been revived for KFC’s latest advertising campaign, after a year on temporary hiatus as the brand responded to Covid-19.
Walkers and Paddy Power on bringing humour back to marketing
Charlotte RogersWe may be living through a pandemic, just emerging from lockdown and fresh from a global crisis, but Walkers and Paddy Power believe now is the right time for marketers to regain their sense of humour.