The ASA’s research into harmful gender stereotypes is spot-on, but why do marketers believe lumping millennials together as one makes any more sense?
More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.
Marketers need to focus more on consumer behaviour rather than segmenting people simply by generation, according to two new studies.
Thirty marketers have been selected to take part in this year’s UK Scholarship programme, which aims to prepare emerging leaders to take on senior and board- level roles.
The Government has confirmed that it is moving forward with its proposals for HFSS advertising restrictions, under which Cadbury will be unable to widely advertise its 30% reduced sugar Dairy Milk chocolate.
The famous slogan has been revived for KFC’s latest advertising campaign, after a year on temporary hiatus as the brand responded to Covid-19.
We may be living through a pandemic, just emerging from lockdown and fresh from a global crisis, but Walkers and Paddy Power believe now is the right time for marketers to regain their sense of humour.