Marketoonist on omnichannel
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Are you delivering a connected customer experience?
Marketing Week PartnerThe mantra ‘right message, right channel, right time’ is imprinted into every digital marketer’s brain. Understanding customer identity, and being able to respond to this, is the driving force behind journey orchestration.
How customer experience is helping brands succeed on the acid test of Covid-19
Morag Cuddeford-JonesThe achievements of this year’s CX50 members prove an organisation-wide customer experience mindset is a blueprint for the future as well as the present.
How digital is shaping customer experiences for FMCG brands
Nikki GillilandFrom the direct-to-consumer opportunity to the Amazon effect, digital is shaping how FMCG brands reach and engage with consumers.
Marketing’s transformative questions don’t start with ‘how?’
Helen EdwardsMarketers are often preoccupied with practical challenges, but also need to address questions of vision that start with ‘why?’ and ‘what if?’.
McDonald’s new loyalty scheme has ‘exceeded expectations’ as digital sales jump
Matthew ValentineAccording to McDonald’s CEO Chris Kempcziski, the fast food chain’s global loyalty scheme has been the “single biggest driver of digital adoption” and is on its way to becoming the world’s largest loyalty programme.
Advertisers urged to change approach to pitching amid mental health ‘crisis’
Michaela JeffersonISBA’s director of agency services believes pitches have become “more frequent, more complex and more costly”, to the detriment of both advertisers and their agencies.
‘We have to compete hard’: AA launches talent ‘taskforce’ to tackle skills shortage and diversity
Michaela JeffersonA renewed look at talent is “vital” for the future success of the industry as brands, agencies and media owners “struggle” to attract and retain staff, says AA president and Tesco chief customer officer Alessandra Bellini.
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