Marketoonist on personal branding
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Unilever increases investment in marketers as it shifts from ‘big’ to real-time campaigns
Sarah VizardUnilever is upping investment in its marketing people as it looks to ensure it has the “right people with the right capabilities” to manage campaigns in real-time.
Debenhams, LK Bennett, Alpro: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
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International Women’s Day: 5 campaigns that show how brands are ‘pressing for progress’
Marketing Week ReportersWith a focus on #pressforprogress, brands are moving beyond simply supporting women to push for real societal and business change.
Peloton’s marketing boss on learning the language of global business
Matt BarkerFrom flourishing in the world of gaming to changing the face of fitness, Marian Holties has always been up for chasing the next challenge and learning the nuances of each new market as she goes.
ITV hunts for a new CMO as Rufus Radcliffe assumes on-demand role
Sarah VizardThe move is part of a restructure at ITV that will split its media and entertainment division into broadcast and on-demand amid the growth of online viewing.
Brand investment, consumer spending, Chinese brands: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
How Skipton’s marketers used insight to win over its leadership team
Matthew ValentineSkipton Building Society had to convince its own stakeholders of the value of brand investment to secure a budget for a successful campaign.