Marketoonist on personal branding
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Unilever increases investment in marketers as it shifts from ‘big’ to real-time campaigns
Sarah VizardUnilever is upping investment in its marketing people as it looks to ensure it has the “right people with the right capabilities” to manage campaigns in real-time.
Debenhams, LK Bennett, Alpro: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
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International Women’s Day: 5 campaigns that show how brands are ‘pressing for progress’
Marketing Week ReportersWith a focus on #pressforprogress, brands are moving beyond simply supporting women to push for real societal and business change.
Omnichannel retail isn’t new, but balancing channels is more important than ever
Ben DavisEven before the rise of ecommerce, customers could reserve stock in one store at the till of another. Now the key to retail success is making it easy to access the right channel at the right time – and having a product worth buying.
Heineken: Beer brands have missed an opportunity to innovate around flavour
Manny PhamHeineken’s beer director talks to Marketing Week about the trends the industry needs to pay closer attention to if it is to drive future growth, as he reflects on the launch of Birra Moretti’s first global campaign.
Aviva restructures marketing with introduction of chief customer role
Michaela JeffersonAviva says marketing will play a “crucial role” as it looks to drive future growth, with the newly-created chief customer and marketing role designed to help it achieve those ambitions.
JD Sports praises ‘deep bond’ with customers following successful ecommerce transition
Michaela JeffersonThe sportswear retailer retained the majority of its revenues after moving consumers online during last year’s Covid-19 lockdowns, but physical retail remains a key component of its long-term plans.