Marketoonist on personal branding
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Unilever increases investment in marketers as it shifts from ‘big’ to real-time campaigns
Sarah VizardUnilever is upping investment in its marketing people as it looks to ensure it has the “right people with the right capabilities” to manage campaigns in real-time.
Debenhams, LK Bennett, Alpro: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
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International Women’s Day: 5 campaigns that show how brands are ‘pressing for progress’
Marketing Week ReportersWith a focus on #pressforprogress, brands are moving beyond simply supporting women to push for real societal and business change.
How social can be used as a test bed for innovation
Charlotte RogersRather than fighting against it, brands can use social and the power of crowds as a testing ground for new ideas.
Eve shakes up agency set-up as it launches first campaign under new brand positioning
Sarah VizardCMO Cheryl Calverley eschewed the usual agency model for a more flexible set-up in its first major campaign to bring the Eve brand to life.
Unilever, Waitrose, M&S: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all this week’s marketing news, including Sainsbury’s new CMO, the ousting of Marks & Spencer fashion boss Jill McDonald and the sponsorship opportunities around the Netball World Cup.
Marketing Week to launch 100 most effective marketers list
Marketing Week ReportersThe Marketing Week Top 100, sponsored by Salesforce, will be chosen by a judging panel including Marketing Week columnist Mark Ritson, former AMV BBDO chief Dame Cilla Snowball and Tom Fishburne, aka The Marketoonist.