Unilever is upping investment in its marketing people as it looks to ensure it has the “right people with the right capabilities” to manage campaigns in real-time.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
With a focus on #pressforprogress, brands are moving beyond simply supporting women to push for real societal and business change.
From flourishing in the world of gaming to changing the face of fitness, Marian Holties has always been up for chasing the next challenge and learning the nuances of each new market as she goes.
The move is part of a restructure at ITV that will split its media and entertainment division into broadcast and on-demand amid the growth of online viewing.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Skipton Building Society had to convince its own stakeholders of the value of brand investment to secure a budget for a successful campaign.