Marketoonist on personal branding
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Unilever increases investment in marketers as it shifts from ‘big’ to real-time campaigns
Sarah VizardUnilever is upping investment in its marketing people as it looks to ensure it has the “right people with the right capabilities” to manage campaigns in real-time.
Debenhams, LK Bennett, Alpro: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
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International Women’s Day: 5 campaigns that show how brands are ‘pressing for progress’
Marketing Week ReportersWith a focus on #pressforprogress, brands are moving beyond simply supporting women to push for real societal and business change.
James Bond’s latest repositioning should be a lesson to brands looking to adapt to a new era
Mark RitsonBy unveiling that 007 will be a black woman in the next James Bond movie, the producers of the franchise have learned a lesson all brands should take heed of – brands that want to stay relevant and true to their identity must continue to evolve.
Inside Paddy Power’s campaign to ‘call bullsh*t’ on football shirt sponsorship
Charlotte RogersPaddy Power’s PR boss discusses its Huddersfield Town sponsorship, including the Twitter storm it caused following the launch of a controversial branded sash on the kit and how it was all part of a wider campaign calling time on football shirt sponsorships.
‘Innovative, optimistic, modern’: Vodafone launches major brand refresh
Sarah VizardVodafone is hoping to show a “confident and modern” brand as it launches a new campaign amid the rollout of both its 5G services and new rules that make it easier to switch mobile operator.
Festival of Marketing partners with School of Marketing to encourage young people into the sector
Marketing Week ReportersThe competition for twenty 16-18 year-olds will take place at the Festival on 11 October.