Brands must avoid getting carried away with personalisation because while it can help improve the customer experience it isn’t the be all and end all it is often billed as.
Personalisation is king but how do you get there? Hear how marketers are overcoming obstacles to gain long-term engagement.
Marketers know connected customer journeys are key to their success yet most aren’t fully satisfied with their ability to achieve it, with the challenge being to turn data from each touchpoint into actionable insight.
Promoted to CMO at the fast food giant, Michelle Graham-Clare has been McDonald’s most senior UK marketer since the departure of Gareth Helm last summer.
Gabriella Neudecker replaces marketing veteran Chris Macleod, who retired earlier this year after almost 15 years with the business.
The tribunal ruling that two male creatives were unfairly made redundant, which is set to be appealed, should not deter us from realising the benefits of gender equality – for both men and women.
From starting out at the dawn of digital, to learning about Latin America’s emotional business culture, Stephan Croix, who has worked at O2, Sony, Pizza Hut and Starwood, believes a constant search for innovation has led to the perfect role at electric scooter brand Dott.