Marketoonist on personalisation
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Personalisation is not the end-game of marketing
Ben DavisBrands must avoid getting carried away with personalisation because while it can help improve the customer experience it isn’t the be all and end all it is often billed as.
How to get personalisation right at scale
Marketing Week PartnerPersonalisation is king but how do you get there? Hear how marketers are overcoming obstacles to gain long-term engagement.
How intelligent data use creates personalised journeys
Nicola SmithMarketers know connected customer journeys are key to their success yet most aren’t fully satisfied with their ability to achieve it, with the challenge being to turn data from each touchpoint into actionable insight.
Personalisation and BrewDog’s brand health: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the success of Pets at Home’s micro-targeting efforts to the development of Britvic’s “centre of excellence”, it’s been a busy week. Here is my take.
How Toyota Yaris increased its market share to an all-time high
Marketing Week ReportersWith a series of strategic ‘flips’ Toyota Yaris was able to attract new audiences and shift perceptions of the brand.
Unilever on why sustainability has acted as a ‘talent magnet’
Manny PhamUnilever says in 54 out of 75 markets where it tracks staff attitudes, sustainability comes out as the top reason for joining the company.
Growth Hacks: Ufurnish’s Toni Wood on how not to waste time
Charlotte RogersDescribing time as the most precious commodity in a startup, Wood explains how being disciplined and taking inspiration from outside ensures Ufurnish does not skip a beat.
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