Marketoonist on personalisation
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Personalisation is not the end-game of marketing
Ben DavisBrands must avoid getting carried away with personalisation because while it can help improve the customer experience it isn’t the be all and end all it is often billed as.
How to get personalisation right at scale
Marketing Week PartnerPersonalisation is king but how do you get there? Hear how marketers are overcoming obstacles to gain long-term engagement.
How intelligent data use creates personalised journeys
Nicola SmithMarketers know connected customer journeys are key to their success yet most aren’t fully satisfied with their ability to achieve it, with the challenge being to turn data from each touchpoint into actionable insight.
O2’s Nina Bibby on the ‘genius’ of uniting commerciality and customer
Charlotte RogersAs Nina Bibby unveils her last major campaign for O2 after eight years heading up marketing, she says her team’s ability to drive commercial growth while delivering for customers is one of her proudest achievements.
Celebrate how you support mental health, but always commit to doing more
Tanya JosephIn Mental Health Week, it’s a good time to highlight your brand’s efforts to protect staff wellbeing, but you need to spend the rest of the year putting them into practice.
Oystercatchers hires Posterscope’s Gill Huber as managing partner
Michaela JeffersonThe former agency boss replaces Jude Bridge at the helm of the marketing consultancy.
Currys rebrand: Four brands become one as it ‘invests hard’ in simplified proposition
Michaela JeffersonCurrys is by far the superior brand of the four merging businesses, but a number of challenges lie ahead for the electrical goods retailer.
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