Brands must avoid getting carried away with personalisation because while it can help improve the customer experience it isn’t the be all and end all it is often billed as.
Personalisation is king but how do you get there? Hear how marketers are overcoming obstacles to gain long-term engagement.
Marketers know connected customer journeys are key to their success yet most aren’t fully satisfied with their ability to achieve it, with the challenge being to turn data from each touchpoint into actionable insight.
The charity has seen donations plummet even as demand for its services increase, forcing it to find new ways to raise money and look to a more digital future.
In a bid to devise the best reopening strategies post-lockdown, brands are using behavioural insight to help them strike the right tone amid the collective trauma of Covid-19.
The Marketing Week Top 100, sponsored by Salesforce, will celebrate the highest achieving and most impactful marketers doing great work despite Covid-19.
We arm you with all the numbers you need to tackle the week ahead.