Marketoonist on shifting priorities
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Meet the $30bn brand trying to ‘consumerise’ B2B
Charlotte RogersCMO Paul Acito explains how he is using marketing to “humanise” the 3M brand and target customers in their personal life.
Adidas on failing fast and creating a ‘kick-ass’ customer experience
Ellen HammettAdidas is moving away from trying to “fix everything”, instead working out where it can add the most value to the customer experience both online and in-store.
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One word sums up why now is the best time to be a marketer
Colin LewisThe level of opportunity open to marketers today means marketing’s golden age is now. The challenge, however, is working out which opportunity to seize first.
Marketing careers and joining up loyalty: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
BMW invests ‘hundreds of millions’ in digital transformation
Matthew ValentineThe car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
How a focus on consumer behaviour increased demand for Irish white fish
Matthew ValentineConsumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
L’Oréal on why it pays to speed up innovation in times of crisis
Charlotte RogersRather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.