CMO Paul Acito explains how he is using marketing to “humanise” the 3M brand and target customers in their personal life.
Adidas is moving away from trying to “fix everything”, instead working out where it can add the most value to the customer experience both online and in-store.
The level of opportunity open to marketers today means marketing’s golden age is now. The challenge, however, is working out which opportunity to seize first.
Consumer confidence continues to lift as people respond positively to news of a rebound for the economy during the second half of the year, but new variants and inflation are still cause for concern.
By introducing brand-focused TV advertising into its marketing mix, online florist Bloom & Wild has recorded significant improvements in awareness, consideration, and even in its share of search.
The collapse of the breakaway European league was a failure to understand the needs and wants of a market.
With outdoor dining resuming in April, restaurant brands’ media, brand and purchase metrics all appear to have benefited from consumer anticipation.