CMO Paul Acito explains how he is using marketing to “humanise” the 3M brand and target customers in their personal life.
Adidas is moving away from trying to “fix everything”, instead working out where it can add the most value to the customer experience both online and in-store.
The level of opportunity open to marketers today means marketing’s golden age is now. The challenge, however, is working out which opportunity to seize first.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
The car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
Consumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.