Marketoonist on product/market fit
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Marketoonist on the future of the metaverse
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on shopping cart abandonment
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on getting aligned
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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Next CEO: Marketing spend is ‘not a decision made in the boardroom’
Niamh CarrollWith the cost of living crisis dampening consumer demand, sales during August slowed “significantly” and were “below our expectations”, the retailer has said.
You need purpose and pricing power, not one or the other
Chris BurggraeveTo really convince financial stakeholders, marketers need to urgently upgrade their marketing effectiveness language.
Co-op to invest £37m in lower prices following profit dip
Michaela JeffersonThe grocer also plans to treble its franchise store network, expand delivery partnerships, simplify and reduce its range, and improve its loyalty proposition.
Faster, better and cheaper: Building audiences for activation with your brand tracker
Steven MillmanMarketers often overlook how brand tracking surveys can be used to build fully permissioned data sets of exactly the kinds of consumers they want to reach.
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