Marketoonist on push notification overload
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Patagonia on why brands ‘can’t reverse into purpose’ through marketing
Charlotte RogersAnchoring its brand firmly in environmental activism, Patagonia is committed to take an unconventional, mission-driven approach to retail success, explains European marketing director Alex Weller.
A £14 KitKat? Premiumisation has gone too far
Charlotte RogersNestlé is borrowing ideas from its Japanese business with the roll-out of its bespoke, hand-crafted KitKat, but with a £14 price tag surely the premiumisation trend has gone too far?
Marketers have become too loose with language
Ben DavisMost people don’t want brands to try and be their friend, so marketers should think twice before trying to be ‘cool’ when communicating with consumers.
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Diageo halts ‘ineffective’ ad spend due to coronavirus
Molly FlemingThe drinks giant is reallocating resources across the group “as part of mitigation measures” as the on-trade is hit by lockdowns.
Birds Eye, Virgin Media, Eve Sleep: 5 things that mattered this week and why
Marketing Week ReportersWith the UK in its third week in lockdown, marketers are still reacting to the coronavirus pandemic with budget cuts but also the launch of new campaigns.
Marketers with children at home feel the pressure amid coronavirus crisis
Sarah VizardMarketers are struggling to balance the pressures of working during the Covid-19 pandemic with having children at home, despite the majority feeling their employers are at least somewhat supportive.
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Everything will change forever after coronavirus…won’t it?
Mark RitsonPredictions of fundamental change after Covid-19 are driven by the biased perspectives of those making them – in reality, most things will go back to how they were.
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