Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Over a third of marketers expect a drop of more than 50% in demand for their brand’s products and services over the next two quarters.
The Covid-19 pandemic is radically changing customer journeys across the marketing spectrum, exposing gaps in the process and suggesting ways to improve post-outbreak.
Find out how brands in sectors affected by Covid-19 can use customer data to keep up-to-date with trends transforming buying behaviour.
Brands that profess to support racial justice on social media without a single black board member aren’t helping the cause, they’re just being hypocrites.
As the coronavirus pandemic creates new challenges, we discuss the skills leaders need to pilot their brands through the crisis.
First introduced in 2002, one of the most successful taglines in recent ad history began life as a snippet of dialogue.