Marketoonist on the rise of the customer service bots
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
How customer experience is helping brands succeed on the acid test of Covid-19
Morag Cuddeford-JonesThe achievements of this year’s CX50 members prove an organisation-wide customer experience mindset is a blueprint for the future as well as the present.
Marketoonist on customer experience
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
How brands are using digital innovation in customer service
Nikki GillilandThere are a myriad of ways for brands to use digital innovation for customer service but the best are taking an omnichannel approach to ensure they delight, rather than annoy, customers.
Marketoonist on sales-focused advertising
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Creative effectiveness, media consumption, B2B buying preferences: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Hotel Chocolat promotes CMO to UK chief executive
Niamh CarrollGroup CMO Lysa Hardy has been promoted to UK chief executive of Hotel Chocolat, while Lynne Ormrod has been promoted to global CMO.
How one charity is addressing the gap between brand awareness and income generation
Grace GollaschHomelessness charity St Mungo’s has launched its first-ever brand campaign in a bid to boost awareness following research into how its low brand awareness was directly impacting donations.