Marketoonist on risk management
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Marketers up traditional media budgets amid increased competition
Ellen HammettWhile there were no changes to overall marketing budgets in the second quarter, according to the IPA’s quarterly Bellwether, marketers increased spend on main media advertising, suggesting they are investing in long-term brand health.
Ethnography beats focus groups hands-down, but they still serve a purpose
Mark RitsonFocus groups are a bone of contention, as a Twitter debate featuring Professor Byron Sharp this week showed, but while they are flawed, they are still a quick and cheap route to useful insights.
Being a ‘me-too’ brand is more desirable than it sounds
Helen EdwardsIt’s all very well being differentiated, disruptive and revolutionary, but if your main competitor makes a meaningful improvement, your brand will drop behind if you don’t follow suit.
‘We will use our powers’: ICO prepares to go to battle with ad tech industry
Ellen HammettBrands that have not complied with the ICO’s efforts to crack down on data misuse in real-time bidding could be investigated by the data regulator and hit with GDPR fines.
Heineken, James Bond, First Direct: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all this week’s marketing news including Heineken’s teetotal James Bond ad, the return of This Girl Can and marketing budgets on the up.
Top marketers pledge to take women’s sport to the ‘next level’
Charlotte RogersThe Women’s Sport Trust is pairing marketers from Sainsbury’s, Disney and Facebook with female athletes in a bid to amplify the message around women’s sport.
Getting started with Snapchat: A guide for marketers
Econsultancy TeamAs Snapchat’s user base continues to grow, the platform is becoming more appealing to brands both large and small.
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