Partnerships that embrace tech and make people’s lives easier are proving an effective way for brands to increase their value, according to this year’s BrandZ ranking.
GDPR will not just have an impact on how marketers can collect data but how they use it to create personalised and targeted online advertising.
The departure of M&S’s highly acclaimed marketing leaders last month sends a clear message to marketers: stay in sync with the C-suite or life will be very difficult.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
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With the coronavirus crisis causing marketers to pull back even further on market research expenditure, how can the sector rebound and stay relevant?