Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Amid a fail-fast culture of agile working, the pace of innovation looks set to slow as marketers pursue quality over quantity.
There are a myriad of ways for brands to use digital innovation for customer service but the best are taking an omnichannel approach to ensure they delight, rather than annoy, customers.
Before the coronavirus pandemic struck, the majority of the British public couldn’t name NHS Charities Together, but with its Covid-19 appeal having raised £130m the new challenge is dealing with the attention and maintaining engagement.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Peter Field and Les Binet have shown us a model for how short- and long-term marketing work together but the reality is achieving this in practice is hard.
With brands increasingly looking to do more with less in the Covid-19 era, is the age of the old school one-stop-shop agency coming to an end?