Marketoonist on smart speakers and voice-driven AI
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Trends for 2019: NLP boosts the power of chatbots and voice
Michael BarnettWe’re likely to see natural language processing (NLP) reach a level of advancement in 2019 that finally makes more complex applications look both possible and appealing.
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Ben Davis: The dream of voice commerce is fading
Ben DavisVoice commerce may position itself as a seamless way to shop but in reality the services are rarely consumer-friendly and don’t save much (if any) time.
Marketoonist on wannabe influencer marketing
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Monzo sees ‘insane’ growth after running first TV ad campaign
Sarah VizardThe digital bank’s marketing boss says its first TV ads “show the power of traditional advertising”, although its community and organic word-of-mouth remain key.
Retail footfall, FMCG profitability, empathy in marketing: 5 killer stats to start your week
Erin LyonsWe arm marketers with all the numbers they need to tackle the week ahead.
Navigating the martech maze: How to meet expectations
Morag Cuddeford-JonesThe final instalment in our series looks at having the right implementation in place to ensure marketers get the best out of martech in terms of value and creativity.
National Lottery, Warner Music, Sports Direct: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.