Marketoonist on smart speakers and voice-driven AI
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Trends for 2019: NLP boosts the power of chatbots and voice
Michael BarnettWe’re likely to see natural language processing (NLP) reach a level of advancement in 2019 that finally makes more complex applications look both possible and appealing.
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The dream of voice commerce is fading
Ben DavisVoice commerce may position itself as a seamless way to shop but in reality the services are rarely consumer-friendly and don’t save much (if any) time.
Marketoonist on wannabe influencer marketing
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The ‘new normal’ isn’t that new, many trends were there before Covid hit
Michael HewittThe growth of direct-to-consumer brands is not just about the flight to ecommerce during Covid, but also offering convincing answers to consumers’ questions.
Adidas cut media spend by 25% during lockdown but now plans to ‘reaccelerate’
Sarah VizardThe sportswear brand cut spend related to events such as the Oympics but “doubled down” on digital as ecommerce sales almost doubled.
Häagen-Dazs, UKTV, McDonald’s: 5 things that mattered this week and why
Marketing Week ReportersWe round-up the biggest news from the week including UKTV’s ambitious brand revitalisation, how Häagen-Dazs is capitalising on its momentum by doubling digital investment and your chance to vote for the Brand of the Year.
How UKTV is repositioning to ‘revitalise’ its challenger mindset
Charlotte RogersRather than letting Covid-19 put it off its stride, UKTV is investing in a major brand repositioning project as it looks to get match fit for the post-lockdown world.