Marketoonist on social media policy
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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How ‘influencers’ made my arse a work of art
Mark RitsonInfluencer marketing suffers not just from the problems of fake followers and viewability, but from a lack of credibility, as I proved when I paid influencers to make a picture of my posterior go viral.
Supercharging your digital intelligence to power customer experiences
Tina DesaiLearn about the three challenges organisations are facing when capitalising on digital information and how they can be overcome.
The best paid sectors and the persistent pay gap: What 20 years of Salary Survey data reveals
Maeve HoseaThe marketing industry has changed significantly since Marketing Week launched its Career and Salary Survey in 1998, but when it comes to the best (and worst) paid sectors and equal pay, the results are fairly consistent.
John Lewis and Waitrose launch first joint Christmas ad about an over-excitable dragon
Sarah VizardThe two retailers are hoping to bring a bit of both their brands to tell the story of a young dragon called Edgar who keeps accidentally ruining Christmas.
Renault Clio should be applauded for its powerful same-sex love story
Molly FlemingRenault is celebrating the Clio’s 30th anniversary with a campaign that quietly and thoughtfully tells a same-sex love story that doesn’t descend into cliche.
How The Guardian turned ’emotional desire’ into financial support
Charlotte RogersThe combination of a clear purpose, editorial commitment and great timing helped The Guardian’s ‘Hope is Power’ campaign become a “huge driver” of financial support worldwide.
M&S Food looks to ‘debunk myths’ over its prices in campaign focused on value
Sarah VizardM&S is hoping to communicate its lower prices and points of difference on quality in a new campaign, ‘Re-Marks-able value’.