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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Seven principles of effective marketing communication
Tom RoachThese fundamentals of marketing communication will always be true because they’re based on how our brains work, not on how specific technology works.
Unilever on why sustainability has acted as a ‘talent magnet’
Manny PhamUnilever says in 54 out of 75 markets where it tracks staff attitudes, sustainability comes out as the top reason for joining the company.
Brand characters could be the most undervalued asset in B2B marketing
Peter WeinbergIt’s hard to tell a great story without a great character but most B2B brands seem reticent to entertain the idea. One exception is Salesforce, which introduced Astro who helped revitalise the brand and make it interesting again.
Unilever’s purpose problem and time as a metric: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From a major investor calling Unilever’s focus on purpose “ludicrous” to the importance of time, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
‘Fiercely competitive’: Why supermarkets are committing to low prices despite inflation
Michaela JeffersonAfter posting strong Christmas trading results this week, the UK’s major supermarkets are pledging to keep their prices low this year even in the face of dramatically rising costs, driven by inflation, higher wages and the cost of living crisis.
How the Open University improved segmentation to attract new students
Marketing Week ReportersTackling a long-term market decline in the UK, the Open University worked to inspire a brand new generation of distance learners.
Marketing That Matters: How Which? and Brainlabs link marketing to sustainable business growth
Marketing Week ReportersThe consumer protection brand and its digital agency delve into the challenges they face in measuring marketing outcomes and driving sustainable business growth, including benchmarking performance in unusual times and framing the language of measurement to encourage alignment with objectives.
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