Marketoonist on misinterpreting data
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Brands are increasingly keen to use video as part of the marketing mix but what works best and how can marketers ensure it reaches the intended audience at the right time?
The multi-million pound campaign is part of Coca-Cola’s new sustainable packaging strategy and aims to encourage more people to recycle.
Morrisons is hoping to tap into “residual fondness” as it relaunches the Safeway brand through a deal with McColl’s.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.