Marketoonist on misinterpreting data
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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How to devise an effective video strategy
Jonathan BaconBrands are increasingly keen to use video as part of the marketing mix but what works best and how can marketers ensure it reaches the intended audience at the right time?
Coca-Cola launches first sustainability campaign to promote plastic recycling
Sarah VizardThe multi-million pound campaign is part of Coca-Cola’s new sustainable packaging strategy and aims to encourage more people to recycle.
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Why Morrisons is right to bring back the Safeway brand
Thomas HobbsMorrisons is hoping to tap into “residual fondness” as it relaunches the Safeway brand through a deal with McColl’s.
Specsavers appoints UK trading director to lead restructured marketing team
Michaela JeffersonThe new marketing boss will also oversee product, category and corporate sales teams, as former marketing director Chris Carter takes on a group strategy role.
More than a third of brands plan to ramp up hiring in 2023
Molly InnesMore than half of marketers are considering switching roles in 2023, while almost a third have been in their current positions for less than a year.
Diageo commits to ‘strong’ marketing investment as efficiency improves
Charlotte RogersThe alcoholic drinks giant halved the cost of digital ad views in the six months to 31 December, as it ramped up its global marketing investment by 6.8%.
Salary Survey 2023: Hybrid working dominates as brands rethink office life
Charlotte RogersWith 80% of marketers saying flexible/hybrid working is a key job characteristic, brands are still grappling with how to optimise the blend between home and office.