Marketoonist on misinterpreting data
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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How to devise an effective video strategy
Jonathan BaconBrands are increasingly keen to use video as part of the marketing mix but what works best and how can marketers ensure it reaches the intended audience at the right time?
Coca-Cola launches first sustainability campaign to promote plastic recycling
Sarah VizardThe multi-million pound campaign is part of Coca-Cola’s new sustainable packaging strategy and aims to encourage more people to recycle.
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Why Morrisons is right to bring back the Safeway brand
Thomas HobbsMorrisons is hoping to tap into “residual fondness” as it relaunches the Safeway brand through a deal with McColl’s.
The impact of the third-party cookie crackdown on marketers
Rebecca SentanceWith so many developments, it can be hard to keep track of what exactly is happening and what all of it might mean. So, here is a potted summary of the key developments in the ‘cookiepocalypse’, the impact on marketing and what industry professionals should do about it.
How Huawei helped deaf children learn to read
Sarah VizardHuawei created an app, StorySign, that used sign language to help children learn to read and helped boost perceptions of the brand.
Marketoonist on meeting dread
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Five trends that will shape media in 2020
Ellen HammettFrom streaming wars and block lists, to programmatic DOOH and the impact of Google’s third-party cookie ban, Marketing Week predicts the media trends that will take shape this year.