Marketoonist on misinterpreting data
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
1 Comment
How to devise an effective video strategy
Jonathan BaconBrands are increasingly keen to use video as part of the marketing mix but what works best and how can marketers ensure it reaches the intended audience at the right time?
Coca-Cola launches first sustainability campaign to promote plastic recycling
Sarah VizardThe multi-million pound campaign is part of Coca-Cola’s new sustainable packaging strategy and aims to encourage more people to recycle.
1 Comment
Why Morrisons is right to bring back the Safeway brand
Thomas HobbsMorrisons is hoping to tap into “residual fondness” as it relaunches the Safeway brand through a deal with McColl’s.
Why viral sensation Little Moons ‘backs impact over efficiency’
Charlotte RogersMochi ice cream brand Little Moons may have taken its marketing strategy to the next level since it went viral on TikTok earlier this year, but that does not mean the business is “walking away from digital”.
Marketing Room 101: It’s time to ban free pitches, hyper targeting and meaningless content
Lucy TesserasSir John Hegarty, Jan Gooding and Reach’s Andrew Tenzer have made their cases for the marketing buzzwords, theories and jargon that must be banished from marketing.
P&G vows to increase digital marketing spend amid growing cost pressures
Manny PhamP&G spent $130m (£94m) on marketing over the first quarter of its financial year, while also reporting a 5% boost in net sales to $20.3bn (£14.6bn).
Marketoonist on types of creative brief
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here