Marketoonist on misinterpreting data
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
1 Comment
How to devise an effective video strategy
Jonathan BaconBrands are increasingly keen to use video as part of the marketing mix but what works best and how can marketers ensure it reaches the intended audience at the right time?
Coca-Cola launches first sustainability campaign to promote plastic recycling
Sarah VizardThe multi-million pound campaign is part of Coca-Cola’s new sustainable packaging strategy and aims to encourage more people to recycle.
1 Comment
Why Morrisons is right to bring back the Safeway brand
Thomas HobbsMorrisons is hoping to tap into “residual fondness” as it relaunches the Safeway brand through a deal with McColl’s.
2 Comments
Redundancy Chronicles: Think before you act
Secret MarketerAs the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
Christmas ad spend to fall by 10% as brands rein in spending
Molly FlemingWhile the UK ad market is not expected to decline by as much as previously feared in 2020, it now won’t offset this year’s losses until 2022.
Agencies must offer agility and partnership to succeed in 2021
Andria VidlerWith the pandemic still around and the economic outlook gloomy, agencies need to help brands find creative solutions to the problems they face.
‘Evolve or die’: Meet the brands winning the race for cultural relevance
Charlotte RogersAn ability to drive positive change, disrupt the norm and form authentic partnerships is helping brands from Adidas to TikTok to Gymshark achieve cultural relevance in the world of sport.