Deliveroo has a new strategy and brand purpose, as well as a new brand positioning and global marketing campaign, as it looks to move beyond its core market and encourage people to switch in an increasingly competitive market.
Heineken is evolving its employer marketing to focus on employee stories to create a sense of pride internally in working for the company, raise awareness and engagement among prospective hires and improve the quality of new talent.
Brand-building doesn’t have to mean big-budget ad campaigns – for most, it’s about painstakingly using insight to create a reputation as the best product for the target market.
From flourishing in the world of gaming to changing the face of fitness, Marian Holties has always been up for chasing the next challenge and learning the nuances of each new market as she goes.
The move is part of a restructure at ITV that will split its media and entertainment division into broadcast and on-demand amid the growth of online viewing.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Skipton Building Society had to convince its own stakeholders of the value of brand investment to secure a budget for a successful campaign.