Marketoonist on sustainability
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
‘We must think collectively, not competitively’: Inside Ovo’s sustainable marketing strategy
Erin LyonsOvo Energy has outlined a number of new measures to reduce the carbon impact of its marketing, but its director of brand and marketing acknowledges this might be easier said than done.
To hell and back: How Habito gave its brand a kickstart
Charlotte RogersTaking consumers to hell sounds like a bad idea, but for online mortgage broker Habito double digit improvements in brand awareness suggests otherwise.
Recommended reading: Learning from failure and the proactivity paradox
Erin LyonsMarketing Week reviews the latest books, blogs and articles for marketers.
Casual dining crunch and the purpose of John Lewis: Your Marketing Week
Russell ParsonsEvery Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.
Marketing Week Top 100 2020: The top marketers in regulated industries
Marketing Week ReportersMarketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Morrisons, John Lewis, Next: 5 things that mattered this week and why
Marketing Week ReportersFrom John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.
Can casual dining brands survive on supermarket shelves?
Molly FlemingAn increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?
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