Ovo Energy has outlined a number of new measures to reduce the carbon impact of its marketing, but its director of brand and marketing acknowledges this might be easier said than done.
Taking consumers to hell sounds like a bad idea, but for online mortgage broker Habito double digit improvements in brand awareness suggests otherwise.
Marketing Week reviews the latest books, blogs and articles for marketers.
With the Conservative party gaining a huge majority in the general election, marketers are hoping there will now be answers to questions around Brexit, data and talent.
From Coca-Cola’s global Christmas campaign to Churchill’s shift to ‘extreme’ brand building and new marketing apprenticeships, catch up all on this week’s biggest marketing news.
Just three months into his role as chief marketing officer of Channel 4, Zaid Al-Qassab is forging a digital-first identity for the broadcaster, assembling a new team of diverse talent and settling into new headquarters in Leeds.
For the first time, the marketing industry can provide an apprenticeship offering that goes from A Level to Master’s degree as it looks to show the value of alternative routes into the industry.