Marketoonist on sustainability
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
‘We must think collectively, not competitively’: Inside Ovo’s sustainable marketing strategy
Erin LyonsOvo Energy has outlined a number of new measures to reduce the carbon impact of its marketing, but its director of brand and marketing acknowledges this might be easier said than done.
To hell and back: How Habito gave its brand a kickstart
Charlotte RogersTaking consumers to hell sounds like a bad idea, but for online mortgage broker Habito double digit improvements in brand awareness suggests otherwise.
Recommended reading: Learning from failure and the proactivity paradox
Erin LyonsMarketing Week reviews the latest books, blogs and articles for marketers.
Cadbury and the National Trust end 13-year Easter egg hunt deal
Molly FlemingThe £7m partnership that saw National Trust properties host Cadbury-branded Easter egg hunts is ending as both companies shift the focus of their marketing activities around Easter.
Meet the brand turning influencer marketing into charitable donations
Ellen HammettKindred believes it is the antidote to brands’s growing concerns about influencer fraud, with the social platform looking to become the largest corporate donor to charities within two years.
Marketoonist on gut feelings
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
How brands are cleaning up the ‘wild west’ of influencer marketing
Matthew ValentineAmid claims of fake followers, bots and over-inflated reach, the brands sticking by influencer marketing are seeking greater transparency, stronger engagement and more meaningful relationships with the talent.
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