The value of A/B testing should not be underestimated, but all too often it’s overlooked.
Learn how experimentation can transform a business’s approach to product, marketing and risk.
From co-creation and cultivation of a social community for ideas, to empowering an entire business to work on new product development, brands need to open up if they want to stay ahead of the innovation curve.
The end of the year is a time for reflection, and for looking back at what we can learn from the brands that stood out in marketing in 2019.
In the latest edition of the Marketing Week Explores podcast, we look back at the best campaigns of the past 12 months and offer our predictions for the biggest marketing trends for 2020.
The new campaign focuses on the role of TV advertising in business transformation for the first time, using a mythical character – the Tooth Fairy – and her struggles to grow her new business.
Not all publicity is good publicity, but as long as you don’t undermine your proposition or entirely alienate your market, the salience gained from a bad news story often outweighs any damage to brand image.