Marketoonist on the creative brief
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
WaterWipes tackles ‘myths’ around parenthood in first global campaign
Ellen HammettThe babycare brand believes it has a key role to play in changing the conversations about parenting and is looking to disrupt the “unrealistic” image of parenthood with the launch of its first global campaign.
Make sure your global marketing isn’t lost in translation
Tina DesaiGlobalisation is the order of the day so, more than ever, high-quality marketing translations are essential for the success of a business.
Pepsico, Unilever, Netflix: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
If you want a bigger marketing budget, focus on creating cash flows
JP CastlinIn the finance world, creating value means generating cash flows that exceed the cost of capital, so this is how marketers need to frame their internal communications.
KitKat, River Island, NatWest: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
‘We’re not trying to be John Lewis’: Ex-DFS CMO Toni Wood on her startup adventure
Charlotte RogersAttracted by the chance to tackle a “thorny consumer issue”, former DFS CMO Toni Wood has swapped sofas for the startup world as she looks to inject some brand building expertise into ecommerce site Ufurnish.
Share of search and keeping strategy alive: Your Marketing Week
Sarah VizardThis week it is my turn to offer a view on our key stories and what they mean for you and the industry. From going beyond the hype to analyse the potential for ‘share of search’, to lessons on keeping strategy alive, it’s been a busy week on marketingweek.com. Here is my take.
Comments