Marketoonist on the creative brief
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
WaterWipes tackles ‘myths’ around parenthood in first global campaign
Ellen HammettThe babycare brand believes it has a key role to play in changing the conversations about parenting and is looking to disrupt the “unrealistic” image of parenthood with the launch of its first global campaign.
Make sure your global marketing isn’t lost in translation
Tina DesaiGlobalisation is the order of the day so, more than ever, high-quality marketing translations are essential for the success of a business.
Pepsico, Unilever, Netflix: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketing job prospects fall to lowest level yet as budgets face freeze
Sarah VizardA net balance of just 1.4% of companies expect to hire over the next three months as economic and political uncertainty bites.
Marketing budgets cut for first time in seven years as brand building takes a hit
Sarah VizardUncertainty about Brexit and its impact on the economy has forced companies to pull back on marketing spend and shift money into digital in search of cost efficiencies.
Relevancy and responsiveness: The secrets to successful brand growth
Matt BarkerMaintaining relevance and responding rapidly to consumer demand has helped Microsoft, Coca-Cola, McDonald’s and Disney retain their spot in Interbrand’s top 10 after 20 years.
Former Centaur boss Andria Vidler named Tag EMEA CEO
Marketing Week ReportersFormer EMI CEO and BBC marketer will join marketing production services provider in January.
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