The babycare brand believes it has a key role to play in changing the conversations about parenting and is looking to disrupt the “unrealistic” image of parenthood with the launch of its first global campaign.
Globalisation is the order of the day so, more than ever, high-quality marketing translations are essential for the success of a business.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Even before the rise of ecommerce, customers could reserve stock in one store at the till of another. Now the key to retail success is making it easy to access the right channel at the right time – and having a product worth buying.
Heineken’s beer director talks to Marketing Week about the trends the industry needs to pay closer attention to if they’re to drive future growth.
Aviva says marketing will play a “crucial role” as it looks to drive future growth, with the newly-created chief customer and marketing role designed to help it achieve those ambitions.
The sportswear retailer retained the majority of its revenues after moving consumers online during last year’s Covid-19 lockdowns, but physical retail remains a key component of its long-term plans.