Marketoonist on the creative brief
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
WaterWipes tackles ‘myths’ around parenthood in first global campaign
Ellen HammettThe babycare brand believes it has a key role to play in changing the conversations about parenting and is looking to disrupt the “unrealistic” image of parenthood with the launch of its first global campaign.
Make sure your global marketing isn’t lost in translation
Tina DesaiGlobalisation is the order of the day so, more than ever, high-quality marketing translations are essential for the success of a business.
Pepsico, Unilever, Netflix: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
M&S Food aims to ‘debunk pricing myths’ in campaign focused on value
Sarah VizardM&S is hoping to communicate its lower prices and points of difference on quality in a new campaign, ‘Re-marks-able value’.
3 questions I wish I’d asked as a junior marketer: Mars’s Berta de Pablos
Molly FlemingAs chief growth officer of Mars, Berta de Pablos is dedicated to eliminating stereotypes, but as a junior marketer one senior leader’s advice to get rid of her accent and adapt her leadership style nearly changed the course of her career.
How Channel 5 joined forces with the Spice Girls to build a TV brand
Charlotte RogersFrom getting the Spice Girls to cut the ribbon at its debut event to pioneering an integrated approach to marketing, the launch of Channel 5 was all about challenging norms and channelling creativity.
Salesforce CMO on what B2C marketers can learn from B2B
Russell ParsonsSalesforce is taking a more creative and longer-term approach to marketing as it looks to make clear its points of difference in an increasingly competitive sector.
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