Marketoonist on the evolution of digital transformation
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Has the pandemic accelerated a digital shift, or is it a temporary blip?
MaryLou CostaHas digital acceleration come at a cost to long-term brand-building – and will brands and consumers revert to old patterns post-Covid? Marketers at the latest Marketing Week and Salesforce roundtable debated the balance of strategic planning versus lean agility.
M&S cuts marketing spend by a third as it accelerates shift to digital
Ellen HammettMarks & Spencer is cutting its marketing spend by £50m this year, with much of that saving coming from TV and press as the retailer turns to social media amid the pandemic.
Marketoonist on brand safety and brand suitability
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Wonder Woman 1984’s release could determine the future of cinema
Mark RitsonWith movie studios determined to shift film releases to their own streaming platforms, the blockbuster’s December launch will show if cinema remains a viable distribution channel.
How Cath Kidston is rethinking its business to be digital-first
Charlotte RogersThe British lifestyle brand is coming back from administration fighting, with a digital strategy based on five key objectives.
Why Toyota used an old name to bring new technology to drivers
Matthew ValentineToyota targeted mainstream drivers wary of new tech and reluctant to be early adopters.
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How one marketer is navigating redundancy
Molly FlemingTravel marketer Will Weeks shares the lessons he’s learnt from being made redundant and the job hunt routine that keeps him sane.
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