Marketoonist on the evolution of digital transformation
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Has the pandemic accelerated a digital shift, or is it a temporary blip?
MaryLou CostaHas digital acceleration come at a cost to long-term brand-building – and will brands and consumers revert to old patterns post-Covid? Marketers at the latest Marketing Week and Salesforce roundtable debated the balance of strategic planning versus lean agility.
M&S cuts marketing spend by a third as it accelerates shift to digital
Ellen HammettMarks & Spencer is cutting its marketing spend by £50m this year, with much of that saving coming from TV and press as the retailer turns to social media amid the pandemic.
Marketoonist on brand safety and brand suitability
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Casual dining crunch and the purpose of John Lewis: Your Marketing Week
Russell ParsonsEvery Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.
Marketing Week Top 100 2020: The top marketers in regulated industries
Marketing Week ReportersMarketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Morrisons, John Lewis, Next: 5 things that mattered this week and why
Marketing Week ReportersFrom John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.
Can casual dining brands survive on supermarket shelves?
Molly FlemingAn increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?
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