Marketoonist on the evolution of new products
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Revealed: The judges for Marketing Week’s Top 100 most effective marketers 2021
Marketing Week ReportersAmong the names deciding who should be on this year’s Top 100 are Mark Ritson, The Marketing Academy CEO Sherilyn Shackell and former marketing director at The Guardian, Sonia Sudhakar.
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Diet Coke launches new campaign that sees grannies navigate dating apps
Molly FlemingDiet Coke’s new campaign ‘You Do You’ sees grannies enter the world of dating apps as it looks to target both loyal drinkers and ‘a new wave of fans’.
10 sessions you won’t want to miss at the Festival of Marketing
Marketing WeekWith 12 stages and hundreds of speakers across two days, there will be plenty to see at the Festival of Marketing. Here’s our top picks.
Unsung heroes and asking the right questions: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Coca-Cola, Unilever, Danone: 5 things that mattered this week and why
Marketing Week ReportersFrom Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Aviva on why in-housing econometrics is no ‘silver bullet’ for success
Marketing Week ReportersBringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
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Tiffany’s brand needs an update – in fashion, that means alienating loyal customers
Mark RitsonThe new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.