Marketing Week reveals the top 100 most effective marketers in the UK, as judged by some of the marketing industry’s most respected names.
Diet Coke’s new campaign ‘You Do You’ sees grannies enter the world of dating apps as it looks to target both loyal drinkers and ‘a new wave of fans’.
With 12 stages and hundreds of speakers across two days, there will be plenty to see at the Festival of Marketing. Here’s our top picks.
Marketing Week columnist Mark Ritson will host a new webinar providing practical advice on how to prevail in the time of Covid-19.
Shot on a two-day turnaround, the new campaign explains the social distancing measures the supermarket is taking to keep shoppers safe amid the Covid-19 outbreak.
As the UK goes into lockdown amid the escalating coronavirus crisis, we round-up the biggest news from the week including what the Olympics’ postponement means for sponsors and how Nike is planning to come back stronger.
As the coronavirus pandemic takes hold, marketers must realise that – for once – supply trumps demand.