Marketoonist on the evolution of new products
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Marketing Week Top 100: The most effective marketers in the UK
Marketing Week ReportersMarketing Week reveals the top 100 most effective marketers in the UK, as judged by some of the marketing industry’s most respected names.
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Diet Coke launches new campaign that sees grannies navigate dating apps
Molly FlemingDiet Coke’s new campaign ‘You Do You’ sees grannies enter the world of dating apps as it looks to target both loyal drinkers and ‘a new wave of fans’.
10 sessions you won’t want to miss at the Festival of Marketing
Marketing WeekWith 12 stages and hundreds of speakers across two days, there will be plenty to see at the Festival of Marketing. Here’s our top picks.
Understanding how brands operate in Japan
Charlotte RogersAs a culture driven by perfection, craftsmanship and shifting tastes, the Japanese market can prove a steep learning curve for marketers.
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Adidas: We over-invested in digital advertising
Sarah VizardAdidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building.
Diageo’s playbook for global marketers
Andrew GeogheganWhile the old rules still apply, there are seven characteristics successful brands display – from making time for strategy to simple KPIs and strong leadership.
Recommended reading: Fixing the crisis in creative effectiveness and challenging mediocracy
Charlotte RogersMarketing Week reviews the latest books and blogs for marketers.