Marketoonist on the evolution of new products
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Marketing Week Top 100 2021: We reveal the UK’s most effective marketers
Marketing Week ReportersMarketing Week reveals the Top 100 Most Effective Marketers for 2021, sponsored by Salesforce.
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Diet Coke launches new campaign that sees grannies navigate dating apps
Molly FlemingDiet Coke’s new campaign ‘You Do You’ sees grannies enter the world of dating apps as it looks to target both loyal drinkers and ‘a new wave of fans’.
10 sessions you won’t want to miss at the Festival of Marketing
Marketing WeekWith 12 stages and hundreds of speakers across two days, there will be plenty to see at the Festival of Marketing. Here’s our top picks.
Virgin Media O2 launches first joint campaign as it outlines dual-brand strategy
Manny PhamVirgin Media O2 is launching its first proposition after the £31bn merger in June, as its new marketing director outlines the business’s dual-brand strategy, stating the “powerful equity” both have is “too good to scrap”.
Nestlé Purina: Culture change is the major challenge in our effectiveness journey
Michaela JeffersonEmbedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
Measuring purpose and repositioning B2B marketing: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
The brand purpose debate: Is the pendulum swinging ‘too hard’?
Michaela JeffersonPeople tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.