This year’s Festival of Marketing will see our key editorial themes come to life across two days on the Marketing Week Strategy and Leadership stage and beyond – with the help of some of the biggest names in the industry.
The company behind Mr Kipling and Bisto succeeded in turning around the fortunes of many of its brands thanks to strong agency relationships and a new strategy focused on creativity, innovation and consumers.
Many marketers are wasting valuable time and resources optimising for voice when there are much more strategic challenges that need dealing with first.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
The campaign’s use of contemporary descriptors was meant to spark a debate and coverage beyond the ads and force a reappraisal of the career options the Army offers. It worked, achieving its targets at a lower cost.
The 200-year-old brand is investing in marketing, restructuring the business and becoming more reactive on social, all in a bid to get people eating fish one more time a week.
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