This year’s Festival of Marketing will see our key editorial themes come to life across two days on the Marketing Week Strategy and Leadership stage and beyond – with the help of some of the biggest names in the industry.
The company behind Mr Kipling and Bisto succeeded in turning around the fortunes of many of its brands thanks to strong agency relationships and a new strategy focused on creativity, innovation and consumers.
Many marketers are wasting valuable time and resources optimising for voice when there are much more strategic challenges that need dealing with first.
Virgin Media cancelled a planned ad shoot at the last minute over concerns about coronavirus and instead created a campaign to champion the spirit of the UK that it hopes will resonate because of the work it is doing behind the scenes.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Calverley is taking on her first general management role after a 15-year career in marketing and has been tasked with securing a “sustainable and profitable future” for the sleep wellness company.
By embracing innovative technology and ideas, arts organisations are finding new ways to survive the lockdown and build engagement for the future.