Marketoonist on the marketing dashboard
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
What is programmatic advertising? A beginner’s guide
Charlotte RogersAs programmatic evolves into digital out-of-home, TV and audio, it is more important than ever to get to grips with the basics in order to devise an optimised strategy.
Coca-Cola puts focus on scaling new brands to drive growth
Molly FlemingThe drinks giant has created a Global Ventures group to increase the speed and scale of acquisitions across markets as CEO James Quincey admits it’s “not as fast as we would like to be”.
Currys ‘upgrades’ Victorian Christmas with modern tech
Ellen HammettFrom carol singers using tablets in place of hymn books, to a woman using a voice assistant to play Christmas tunes, Currys wants to showcase the “transformative power” of technology in its 2018 festive ad – but only until 24 November.
Durex on why its ‘sex positive’ rebrand is the most important work it will ever do
Molly FlemingDurex is creating a new brand purpose and visual identity to try to combat harmful stereotypes in porn.
Kraft Heinz to ‘disproportionately support’ flagship brands
Molly FlemingThe FMCG giant plans to slash agency fees and simplify innovation, while increasing media support for its biggest brands, as part of a three-stage turnaround strategy kicking off this year.
Coca-Cola, Under Armour, Ryanair: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all this week’s major marketing news including Coca-Cola’s new brand purpose, Under Armour’s shift to brand marketing and the departure of Ryanair CMO Kenny Jacobs.
‘Let’s leave the past behind us’: Why RBS is rebranding to NatWest
Sarah VizardSpeaking exclusively to Marketing Week, RBS’s CMO David Wheldon explains why the time is right for RBS Group to rebrand as NatWest Group, and how it will look to the future while not forgetting the past.
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