As programmatic evolves into digital out-of-home, TV and audio, it is more important than ever to get to grips with the basics in order to devise an optimised strategy.
The drinks giant has created a Global Ventures group to increase the speed and scale of acquisitions across markets as CEO James Quincey admits it’s “not as fast as we would like to be”.
From carol singers using tablets in place of hymn books, to a woman using a voice assistant to play Christmas tunes, Currys wants to showcase the “transformative power” of technology in its 2018 festive ad – but only until 24 November.
From Unilever increasing investment in digital skills to Coca-Cola streamlining innovation here’s everything you need to know this week.
We spend too little time listening and too much time preparing to speak. By focusing more on others’ words and less on our own response, we can make more progress collaboratively.
While job prospects have improved slightly compared to three months ago many more companies are still expected to cut staff than hire.
Sky is forgoing its usual product-led approach in a new marketing campaign that aims to build an emotional connection with customers and get people thinking differently about the business.