Marketoonist on the marketing dashboard
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
As programmatic evolves into digital out-of-home, TV and audio, it is more important than ever to get to grips with the basics in order to devise an optimised strategy.
The drinks giant has created a Global Ventures group to increase the speed and scale of acquisitions across markets as CEO James Quincey admits it’s “not as fast as we would like to be”.
From carol singers using tablets in place of hymn books, to a woman using a voice assistant to play Christmas tunes, Currys wants to showcase the “transformative power” of technology in its 2018 festive ad – but only until 24 November.
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By introducing brand-focused TV advertising into its marketing mix, online florist Bloom & Wild has recorded significant improvements in awareness, consideration, and even in its share of search.
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